Dominic Cincotta: in PITTSBURGH, PA
Dominic Cincotta
PITTSBURGH | United States
Skills
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Interests
Camping
The outdoors
Conservation
Summary
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Activity
Projects
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Work experience
Hearst Media
Digital Strategist | 01/2020 - 02/2021
Led creation and development of a new sales system with profitable results
? Grew audience by 30% through paid Google and Spotify solutions
? Created a sales offering and system delivering positive ROI in year 1
? Developed editorial concepts resulting in 5 Golden Quill Awards
Pittsburgh International Race Complex
Director of Marketing | 01/2015 - 01/2020
Led rebranding and growth efforts after a private acquisition
? Developed sales to $7 Million in revenue in under five years
? Spearheaded team of 25 members including promotions and career development
? Managed rebranding of more than 50 assets for consumer consideration
Collaborative Marketing Group- Heinz
Senior Account Supervisor | 03/2011 - 01/2015
Directed management of Heinz account for CMG
? Collaborated between the Heinz brand and a stable of 40+ customers and vendors
? Created shopper marketing programs achieving a 30%+ ROI across a portfolio of grocery products into a diverse customer set
? Directed a remote team of 6 account executives in program development and execution
Coca-Cola
Marketing Manager | 01/2008 - 03/2011
Lead strategic grassroots marketing campaigns for three brands in two local markets
? Orchestrated team of 10 activation specialists to build a 10+ bottle per capita consumption volume and brand recognition growth across fashion, action sports, and media platforms for
vitaminwater/smartwater/PowerAde
Red Bull Energy Drink
Marketing Manager | 01/2002 - 01/2008
Orchestrated strategic grassroots marketing campaigns and devised national training programs for peers
? Spearheaded a team of 20+ activation specialists to plan and execute local marketing initiatives resulted
in a per capita can growth of 150%
? Guided national training initiatives in 15 markets around the United States
Education history
Pennsylvania State University, State College PA
BACHELORS | 1997 - 2001
Robert Morris University
DOCTORATE | 2011 - 2014
Robert Morris University
MASTERS | 2007 - 2009
Connections
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