Don Lampert: Sr. Digital Marketing Strategist in Port Monmouth, NJ

Sr. Digital Strategist working hard at building the Plymouth Rock brand through awareness, organic and paid media strategies. Heavily involved in database building, managing vendors and analyzing website data to spend efficiently and drive quality traffic and engagement to our website.

Managed a team of 10 SEO/SMM/SEM specialists • Tests, creates, and oversees aggressive SEO, SEM, and SMM strategies that are Implemented for all 100+ company clients • Responsible for over-seeing a yearly spend of over 6 million dollars across multiple different ad platforms (social/ppc) • SEO/SEM/SMM sales; responsible for $2 million in revenue between 2015-2017 • Mentored junior staff members on SEO, SEM, and overall digital strategies • Responsible for building the SEM product and team from the bottom • Served as company thought leader in SEO/SEM/SMM through internal trainings, regular blogging, and speaking engagements (Digital Marketing Strategies Conference 2015/16/17, NADA 2017, C3 2016) • Develop and maintained relationships with third parties such as Google, Facebook, Conductor, Yext, Bing, etc.