Eddie Castillo: Director of Online in Portland, OR
Eddie Castillo
Director of Online
Portland | United States
Skills
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Interests
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Industries
Bike
Fashion
Lifestyle
Outdoor
Summary
Activity
Projects
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Work experience
Fireclay Tile
Director of Online | 01/2015 - Current
• Responsible for online strategy in the areas of user experience, acquisition, and e-commerce growth.
• Led the responsive site efforts to create the best mobile experience in the tile market.
• Led the 2.0 launch of Color-it, a custom “Handpainted” tool enabling users to design their own unique tile for purchase.
• Reshaped the purchase funnel by optimizing the online tile buying experience, and reducing user friction.
Fireclay Tile
Manager of E-Commerce | 04/2014 - 12/2014
• Drove online strategy in the areas of user experience, acquisition, and e-commerce growth.
• Led the 2.0 launch of the “Gallery”, an inspirational section of the site with SEO best practices driving acquisition.
• Drove a cultural shift in the marketing team to be data driven.
Chrome Industries, Inc.
User Experience Manager | 07/2013 - 03/2014
• Owned the user experience for Chrome B2C and B2B sites covering the U.S., Canada, Europe, and the UK.
• Led launch of Chrome Japan B2C and B2B sites.
• Supported launch of Chrome Customs 2.0, a custom bag tool.
Chrome Industries, Inc.
E-Commerce Merchandising Manager | 06/2012 - 06/2013
• Owned merchandising and created a brand rich user experience
for Chrome across U.S., Canadian, and B2B sites.
• Supported launch of Chrome Magento v1.7 sites and systems.
• Drove SEO efforts, growing organic traffic and revenue.
Chrome Industries, Inc.
E-Commerce Merchandiser | 01/2011 - 05/2012
• Supported merchandising for Chrome across U.S., Canada, Mobile, and B2B sites.
• Led the design and launch of Chrome Mobile Magento site.
• Launched Chrome Customs online, a custom bag tool.
Chrome Industries, Inc.
E-Commerce Coordinator | 03/2009 - 12/2010
• Supported launch of Chrome Magento V 1.3 sites and systems integration.
• Lead the design and launch of Chrome Yahoo storefront.
• Drove UPC compliance of organization involving UPC mapping, inventory system procurement, and implementation.
• Drove Google Apps implementation of organization.
• Supported new store opening through IT systems planning.
Chrome Industries, Inc.
Office Assistant | 09/2008 - 02/2009
• Drove site usability enhancements and QuickBooks integration of Chrome legacy site.
• Tackled key merchandising issues and coordinated with outside developer to update site per product launches.
• Managed inventory accuracy, order fulfillment, pricing, image preparation, and customer service.
The San Francisco Chronicle
Administrative Support | 08/2006 - 08/2008
• Prepared department KPI reporting for VP of Operations and Operations manager.
• Trained new CS associates on billing system and departmental procedures in a classroom setting.
• Supervised and evaluated 20-30 CS associates and ensured department efficiency.
Education history
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Connections
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