Edrees Shalemi: Marketing Manager in LAGUNA NIGUEL, CA

Gray Area Develop artist content strategy for last cycle of marketing push Artist Relations - assist artist & teams with content, hospitality & transportation needs Shoot quality content for Ezoo & Gray Area stories - each piece of content with a vision & goal in mind Electric Zoo 3.0 Situation - Final marketing push before event date Task - Create strategic marketing script that will influence artists to participate. Source & hire quality third party video editor to execute the assets retrieved from artists Action - Created custom questions catered toward each artist on line up to answer through video Result - 45% of artists agreed and sent requested content, executing 45 assets for Ezoo socials

Develop assets & playbooks for marketing strategy throughout a campaign lifecycle Manage CRM, Partner, Paid, PR, Content, Social, & Creative Studio teams to influence key growth areas Strategic allocation of budgets across marketing to optimize product performance Brownes & Lemonade Spring Break Puerto Vallarta Situation - Sell 30% of remaining experience packages Task - Find new channels to help sell tickets in exchange for x Action - Sourced & booked 12 university DJ's to sell packages in exchange for a set time Result - 93 packages sold - $66,744.50 sales out of $629,047.22 total revenue

Situation - Launching a new brand for the artist as a support act Task - Generate online buzz to create mystery & excitement Action - Create a 'Missing Person Flyer' & approached personal network to share online Result - 200k online impressions, early bird ticket sold out, 50% GA tickets sold as support act