Edward Wilkinson: Director of Development and Marketing in Diamond Bar, CA
Edward Wilkinson
Director of Development and Marketing
Diamond Bar | United States
Skills
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Interests
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Industries
Moto & Powersports
Outdoor
Summary
Activity
Projects
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Work experience
Scorpion Sports USA
Director of Development and Marketing | 01/2001 - Current
Have increased profit margins on existing and new products on average %15.
Have reduced back orders and improved fill rates significantly.
Oversee and implement all product development policies, objectives, and initiatives. Lead research for market opportunities, new products, product enhancements, materials and technologies, and product redesign. Evaluate the potential and practicality of products in development. Manage Development team(s) and assures product quality, innovation, availability, cost competitiveness and profit maximization.
Involved with all aspects of the design, marketing and sales process: Market research, material and technology sourcing, factory sourcing, product briefs, timeline development, design and tech packs, factory communication, prototype evaluation, FOB and retail costing, product testing, sizing, fit testing, wear testing, in-line inspection, catalog and marketing descriptions, press releases, features / benefits, retail packaging and delivering sales
KLIM USA
Product Line Manager - Dual Sport Motorcycle - Apparel, Protective gear, Footwear and Gloves. | 12/2013 - 12/2013
Used my experiences as a Dual Sport motorcycle rider to create the Adventure Riding apparel line that is so successful for Klim.
Product Line Management from concept to final prototype. Skilled in material and technology sourcing, including custom proprietary materials and laminates, impact absorbing materials (armor), and other technologies. Skilled in communicating complex designs and fitting patterns to overseas factories, as well as changes in prototypes, via E-mail, video Skype, as well as in person.
Products include: Adventure Rally Suit (V2.0), Badlands Pro suit, Latitude suit, Adventure Rally Air suit, Women's Altitude suit, Caldera Gloves, Element gloves, Induction gloves, Inversion Gloves, Inversion Pro gloves, Mojave Pro Gloves, Caribou and Allure Mittens, Aurora GTX boot, Adrenaline GTX Boot, Adrenaline GTX BOA Boot, Arctic GTX boot, and more.
Gore-Tex products are a specialty. I know the standards, the methods, and the materials for apparel, footwear, and gloves.
Twisted Throttle
Product Tester | 01/2008 - 01/2010
Product testing and design feedback.
I would be given products to test and in return, I would provide product feedback and suggestions as to how they could be improved.
- Anything can be made better...
Merrell
Footwear Product Manager | 01/2006 - 05/2008
Managed a domestic color and design team and coordinated the production and delivery of samples from an Asia-based manufacturing facility. Modified and/or updated with new materials and on trend seasonal colors. Approximately 100 new SKUs per season are created and reviewed. Communicated technical product specifications within team and to factory. Correct samples were delivered to meetings on time 100% of the time.
Additionally:
Material and Technology sourcing:
- Cost / benefit suggestions as well as laboratory testing information for future product improvements. Many were adopted and are still in-line.
Merrell
Product Line Manager - Packs and Bags | 01/2004 - 01/2006
Managed a domestic color and design team and coordinating the production and delivery of samples from an Asia-based manufacturing facility. Delivered line presentations to Sales and Marketing to explain features/benefits and competitive advantage. Communicated technical product specifications within team and to factory. Correct samples were delivered to meetings on time with accurate FOB pricing. Line presentations to Sales and Marketing to explain features/benefits and competitive advantage.
Merrell
Head Technical Representative | 01/2001 - 01/2003
Managed the Merrell Tech Rep Program, including training new Tech Reps. Collected reports from all Tech Rep's and convert into reports for future products, marketing, and product development ideas. Quantified Quality Control issues and suggested improvements.
Merrell
Product Expediter - Footwear Canada | 01/2003 - 01/2003
Special Make Up products for Canadian Market:
Using existing in-line products, they would be modified to meet Canadian consumer demand by adding features such as insulation, or modifying colors. Special considerations were made for tariff and duty considerations.
Merrell
Technical Representative | 01/2000 - 01/2001
Educated retail staff of all Retail stores that sold Merrell products nationwide. Collected consumer feedback in order to improve existing product. Won Tech Rep of the Year award in 2001 and received promotion.
The Wilderness Shop
Store Manager - Hardgoods Buyer | 01/1993 - 01/1999
Store Manager
Hardgoods buyer
Ice climbing
Winter backpacking
Telemark skiing fanatic!
Education history
Columbia University
B.A. | 1991 - 1995
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