Vice President, eCommerce

Executive

- DTC
• P&L responsibility for 3 sites. (baggallini.com, Dearfoams.com and Footpetals.com)
• Responsible for Merchandising, Digital Marketing, Social Outreach, Development and UX.
• Renegotiated all major contracts for significant savings.
• Aligned internal (team) and external (C suite) expectations.
• Identified and developed strategy to resolve UX and transactional issues preventing successful order completion.
• Created rigor surrounding marketing and content to ensure site identity was consistent.
• Built small (8 member) highly dynamic team to drive eCommerce businesses.
• 47% Semi Annual Growth rate achieved over first 30 months through visitor and conversion growth.
• Launched Affiliate program that drove +10% of revenue in first 12 months.
• Absorbed digital marketing in spring of 2019.  Focused on new customer acquisition and ROAS.
• Increased Website Sessions by over 60% and increased email acquisition by 150% in 12 months
• Re developing mobile and tablet User Experience post mobile device targeted usability testing.
• Increased Sales 21% during first 3 months of Covid 19 shut down.

Find out detailed information about Eric Brandt, Vice President, eCommerce in Westerville, OH

Eric Brandt: Vice President, eCommerce in Westerville, OH

Eric Brandt

RG Barry, Inc

PENNSYLVANIA STATE UNIVERSITY