Erich Siegel: in Santa Barbara, CA

Promoted to lead Nike Basketball's inline Footwear, Apparel, and NBA business • Grew revenue +$XYZM in two years, eclipsing $1B in sales for the first time in NA Basketball history • Developed footwear strategy that led to Nike Basketball's highest market share @ 86% • Launched (concept to delivery) Nike's first ever Women's Basketball FW and AP business segment delivering an incremental +$30M in the first year • Lead 5 person team of experienced merchants across Nike's most visible business in its largest geography (North America)

in Japan • Recruited by Nike Brand President to take over DTC responsibilities in Japan • Led 80 member retail team at Japan HQ and responsible for 1k+ employees across total Japan • Exceeded financial targets for 2 consecutive years • Drove highest growth rate (+30%) in Japanese business • Launched Nike APP and Membership platform transforming consumer behavior across total Japan • Delivered a brand new consumer led service allowing Nike.com products to be picked up at over 12k 'konbinis' nation-wide. Press Release

Promoted to lead the Nike Sportswear business across all channels (Stores / Digital) in North America • Led Buying, Planning, Allocation, Ops and Visual Teams to deliver +100% growth in consecutive years • Played a critical role in the launch of the SNKRS App in North America which has revolutionized sneaker culture worldwide • Fueled SNKRS App to more than double sales, double monthly active users, and increased overall penetration by+20% of total digital sales • Winner of 2015 Nike's prestigious Maxim Award "On the Offense Always"

Delivered a 30% increase in productivity while leading the strategic growth initiatives team for North America Apparel, identifying and prioritizing market growth opportunities • Chartered the launch of the in-season response model which was Nike's first in-season AP chase product engine

Key member of the team that launched Nike's partnership with the NFL delivering uniforms, sideline and fan wear for all 32 teams

first global merchandising strategy targeted to align key markets (North America / China) on a shared product mix, which resulted in improved sales and increased partner confidence.

Transformed Nike Pro base layer product strategy to obtain 25% market share increase from existing competitors such as Under Armour.