Firdaus Rahim: DIGITAL ADVERTISING EXECUTIVE

Execute and optimize multiple campaigns on various platforms on a daily basis (Facebook, Instagram, Adwords, LinkedIn, Twitter) to ensure that the campaigns hit the client's agreed Click KPIs and Social Buzz Engagement KPIs. Assist the Digital Marketing Manager in their daily tasks which include breakdown reports, editorial analysis presentations and etc. Communicate with Account Managers on any request or changes they need based on their client's requests.

Create departmental marketing plans as well as leads the development of marketing strategies that incorporate and exploit Portfolio Marketing's buying agendas and value propositions. Develop new marketing leads through the conversion of onsite traffic through landing pages, calls-to-action, and lead generation content. Identifies and executes new online channels that could be leveraged, optimized, and eventually drive acquisition and profitability for the business. KEY ACHIEVEMENTS Created a full-stack lead generation funnel from the ground up (Paid ads > Website > Email Marketing Funnel > Whatsapp Marketing Texts). Acquired about 30-50 new students for their education businesses per month during the pandemic. Created an Email Marketing Funnel for their financial service business to maintain their current customers as well as to acquire new ones with promotions. Acquired 5-10 new customers per month.

Execute and optimize B2B lead generation campaigns to acquire potential leads for the agency through paid ads (Facebook and Instagram). Ventured into email marketing to further nurture the acquired leads into becoming clients. Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels Manage AdWords and other paid channels as well as set targets and build strategies to help achieve them. Create and test ad copy for operational efficiency along with creating and optimizing landing pages to increase signups KEY ACHIEVEMENTS Acquired about 100 new leads and converted about 2-3 into clients for the agency through paid ads and nurturing them through email marketing.

Execute and optimize lead generation campaigns to acquire potential new leads for Dato's investment firm (Vega Hermana Capital Management Berhad). This is more to get them to register and attend Dato's live seminar. Manage Dato Dr. Nazri Khan's social media accounts to acquire new followers and content creation. Assist the General Manager's paid ad campaigns to further optimize his lead generation campaigns to acquire new sign-ups for Vega Hermosa International's seminar across Malaysia KEY ACHIEVEMENTS Acquired 200 sign-ups for Vega Hermana's seminar and from that, through optimizing their method of communicating with the leads, 100 attended. 15 of those attendees became investors.

Identifies business opportunities by identifying prospects and evaluating their position in the industry; researching and analyzing sales options. Sells products by establishing contact and developing relationships with prospects; recommending solutions. KEY ACHIEVEMENTS Achieved my monthly KPIs