Hayley Riley: eCommerce Manager in San Diego, CA

Managed $3.4M D2C ecommerce business for high-end Scandinavian furniture company. Drove 30% revenue growth and 10% traffic growth YOY with a small and growing team. ? Hired and directly managed two employees who own client ecommerce and marketing creative. ? Responsible for all market area marketing including website front and back-end maintenance, new product launches, paid social, paid search, email list growth, and campaign and newsletter calendars. ? Implemented Klaviyo as a marketing automation platform including platform discovery, training, building marketing flows and maintaining a daily newsletter calendar across 4 customer segments. ? Managed multiple website development projects from discovery to completion including a redesign which added a second brand and over 200 new SKUs to the website & a full rebrand. ? Created an influencer marketing program on track to account for 5-10% of total revenue and add an incremental 10% of traffic while maintaining a strong $8:1 ROI. ? Support in the sales and marketing to key B2B accounts including, maintenance and distribution of product pricing, data, and inventory feed, email communication, marketing relationships, and identifying sales opportunity through audit and analysis. ? Managed marketing and sales for Fulfilled by Amazon driving additional 800K in annual revenue. ? Evaluate and maintain product assortment for the entire market area based on sales data and retention of product knowledge. Served as primary product manager for catalog data.

Served as the data lead and collaborated on strategic initiatives within analytics and cross-channel practice areas to drive success for multiple clients' marketing programs and businesses. ? Provided strategic oversite on ongoing deliverables for 5-7 large clients as a matrix manager. Managed workload, provided feedback, and supported growth of junior team members within my pod. ? Determined appropriate KPIs for client business goals and set targets for various web metrics using forecasting and other techniques. ? Performed and presented deep dive, advanced analyses to answer questions about clients' business and make recommendations for improvements across website, media, social, sales, and SEO data. ? Identified opportunities for website optimization, developed testing roadmaps, hypotheses, and test structure, then executed A/B and multivariate tests using Google Optimize.