Hillary Robbins-Kinsella: Merchandiser- North America in Los Angeles, CA
Hillary Robbins-Kinsella
Merchandiser- North America
Los Angeles | United States
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Activity
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Work experience
AllSaints
Merchandiser- North America | 12/2020 - Current
Develop menswear and womenswear merchandise strategy with UK partners for all
channels: full price mainline, outlets, concessions and digital
• Collaborate cross functionally with Finance and UK merchandising teams to ensure
product strategy is profitable and margins
• Dissect weekly trade to identify short-term and long-term trends then allocate and plan left over OTB accordingly
• Manage relationship with concession partners; Bloomingdales and Hudson's Bay CA.
Project managed the opening of a Bloomingdales Men's location my first month and am working with UK partners and distribution center to get AllSaints on HBC.com
before AW21.
• Implemented a promotional plan for Outlet which drove a +63% overall increase in categories included in promotion
• Create monthly VM Directive, Mannequin Looks and Product Investment deck for North America, to share with store teams, retail director, and UK teams
Velvet by Graham & Spencer
Merchandise Coordinator - West Coast | 01/2019 - 04/2020
Created weekly category sales analysis (fashion and replen) for Bloomingdale's,
Neiman Marcus, Anthropologie, ShopBop, and Revolve and presented to the Sales
Director and Executive Team
• Analyzed overall merchandise performance for each wholesale partner and suggested product to chase to demand for in season sales
• Merchandised Velvet product in every Bloomingdales, Neiman Marcus,
Anthropologie (large format) on the West Coast
• Implemented merchandising guidelines for retail and wholesale location
• Conducted monthly competitor analysis to discuss with Design & Production
Ted Baker London
Visual Merchandising Manager | 05/2014 - 12/2018
• Oversaw execution of visual merchandising in LA/Nevada region of boutiques, outlets, and Bloomingdale's concessions
• On-boarded new Visual Managers in the West Coast region with District Manager
• Created a Money Map template implemented in every location in North America
• Communicated with UK merchandising teams in order to get thee product assortment correct in NA
Visual Team
Key Holder | 08/2011 - 05/2014
• Executed floor-sets and mannequin looks to company planogram
• Communicated with upper management best sellers and product callouts
• Supported management team by working early mornings and late nights to execute directives
The Merchandising team is responsible for driving in-store animation for all product into buysheet and style
categories within the West Coast Region and providing Louis Vuitton stores with
Education history
San Diego State University
BACHELOR OF ARTS | 2011 - 2015
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