hoss yeganeh: VP/Director Retail Sales (CPG) in Eden Prairie, MN
hoss yeganeh
VP/Director Retail Sales (CPG)
Eden Prairie | United States
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High Fly Authority
VP/Director Retail Sales (CPG) | 06/2018 - Current
Responsible for driving expansion of new startup company's sales and consulting division. Clients included CBD businesses,
growers, and Angel Investors. Provided consultation to MN State Senators on legal issues surrounding state sales and distribution of CBD. Wrote article Business challenges and how to get into retail at the request of 'Marijuana Venture' Magazine, published
Geek Squad
Director of Retail Sales | 12/2013 - 05/2018
Dec 2013 - May 2018
Launched retail sales division business in U.S., Canada and Europe. Built strategic trade partnerships with Best Buy, Geek Squad,
Staples, Staples Canada and Created and implemented global retail channel sales strategy while working closely with executive
team to further define Malwarebytes positioning and go-to-market plan. Drove profitable growth in U.S. retail sales from zero to over $3M in first year. Achieved top attached SKU at Staples Canada. Created exclusive bundles with McAfee for Staples Easytech
Team. Designed and implemented new partner program, aimed at preventing sales of pirated products, at a savings of over
$5M/yearly in loss revenue.
Qualcomm
Sr. Manager, Business Development, QCT Computing and Consumer Products | 06/2012 - 12/2013
Senior level business development manager responsible for building consultative relationships and generating new and incremental business opportunities within key North America and EU national retail accounts. Restructured Qualcomm selling
approach of chips to Best Buy - Collaborated with all levels of decision makers to develop/implement connectivity programs for
PC, tablets and Smartphones using Qualcomm chips. Increased market share for Qualcomm enabled products by 10%.
Panda Software
National Account Manager | 09/2010 - 04/2012
Responsible for growing Panda Security's retail market share in United States. Accounts included Best Buy, Costco, Fry's, Staples
and OfficeMax. Designed packaging solutions for 5 second pickup. Sourced new distributor and worked with broker team to
obtain consumption based forecast models to improve forecast accuracy and in-stocks. Grew Panda's business $14M (+63%) in
annual sales. Increased distribution to 3 SKUs. Growth was achieved through incremental distribution, displays, facings and rebates.
Webroot
National Account Manager | 03/2006 - 06/2010
Drove profitable growth and managed over 75% of Webroot's consumer retail business in United States and Canada. Accounts
included Best Buy, Geek Squad, Future Shop (Canada) and Target. Restructured Webroot's selling approach to Canadian
businesses, (Best Buy and Future Shop) - hired local (Canadian manufacturing rep) to locally support and manage account
responsibilities. Company's top sales performer 2006 - 2010. Consistently, exceeded sales quotas and achieved over 30% growth
in revenue and profits year over year. MDF to Revenue Ratio averaged 23% (one of the lowest in industry, 45% - 50% is average).
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