Ian Kelley: Digital Marketing Specialist in Portsmouth, NH
Summary
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Work experience
Vital Design
Digital Marketing Specialist | 09/2018 - Current
As a digital marketing specialist, I help manage, optimize and strategize paid campaigns utilizing Google Ads, Facebook and LinkedIn Ad platforms across 20+ accounts. I assist in conversion rate optimization projects for numerous clients utilizing CRM systems and other third party tools. I also assist in planning digital marketing strategic initiatives for accounts with a focus on SEO content optimization.
Vital Design
Digital Marketing Coordinator | 06/2017 - 09/2018
As a marketing coordinator, I helped execute digital strategies to help improve website traffic, user experience and lead generation for a wide range of clientele. I have experience using content population and eCommerce platforms such as WordPress, Shopify and Magento. I utilized various CRM platforms, ESP's and data collection tools such as Google Analytics, Google Tag Manager, HubSpot, MailChimp, etc., to execute marketing strategies and perform daily tasks. I helped service clients in numerous industries such as insurance, IT, food service, and more with a focus on eCommerce brands.
Education history
University of New Hampshire
Bachelors of Science | 2013 - 2017
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