Jack Ulrich: Branding Manager in Los Angeles, CA

I work for a commercial talent agency where we represent some of the world's highest profile talent. Some notable campaigns I have worked on include: Matthew McConaughey for Lincoln and Dolce & Gabbana, Orlando Bloom for Magnum Ice Cream, Brad Pitt for Chanel, Kate Bosworth for TopShop and SK-II, and Mila Kunis for Jim Beam. In addition to working on traditional campaigns, have led marketing strategy and business development for many client-branded collaboration endeavors (Ashley Tisdale’s cosmetic line, Brittany Snow’s Biore/Love Is Louder campaign, Patti Stanger’s wine, Patti Stanger’s jewelry line, Jiff’s Baublebar collar line, and more).

• Under my management and direction, client Facebook pages received an average growth of 2.5%/week, well above average music industry growth of 0.54%/week. • Achieved verification for 5 client Twitter accounts. • Placed weekly Google, Yahoo, and Facebook advertisements utilizing SEO marketing practices, producing tri-weekly ad spend/analysis reports, and updating campaign strategies. • Co-developed and designed a landing page for Barry Manilow’s website urging fans to subscribe to his mailing list, increasing weekly subscriptions by over 100%. • Planned and executed the first annual Brian Culbertson’s Napa Valley Jazz Getaway, a now very successful yearly event based upon the blueprint our team established. • Initiated a new company practice of contacting upcoming show venue, city and radio station facebook accounts for coordinated ticket giveaway contests, driving likes to our client pages and increasing show awareness.

As Marketing Director, I was directly responsible for the marketing efforts of all Purdue University purchased concerts. This included marketing campaigns for top-tier musical artists like Lady Gaga, Kid Cudi, B.o.B., Dierks Bentley, Snoop Dogg, Janelle Monae, and O.A.R.

Spent two summers as the marketing intern gaining experience in musical artist, tour, and album promotion through campaigns in radio, social media, press, print, and television.