Jade Axman: social media and public relations coordinator in New Haven, CT

Public Relations • Share out communication about current client campaigns • Identify opportunities for Inspira to get exposure in local community • Maintain media relationships Social Media • Manage and develop content for Inspira Marketing social media accounts • Responsible for driving social media work for clients, including plan development, strategic expertise and execution, and measurement of social programs. • Work directly with and advise client teams on execution of social media programs Identify and define social media opportunities for clients as they align with their digital marketing goals and strategies o Develop project plans, manage and execute specific social media initiatives, programs, campaigns o Define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success • Work directly with new business team to seek new opportunities to create campaign ideas around social media integration

Develop and grow social media presence across multiple platforms Share and create engaging content related to the study of communication and UConn culture Write copy for social media posts and email blasts Collaborate with faculty and staff in order to promote department events, faculty research, and student achievements on social media Generate content for alumni-directed publications and promote alumni networking Measure reach and engagement using analytics tools Analyze metrics in order to develop content strategy Assist in developing and updating department website Partake in general outreach activities