Jayson Hotell: Brand Marketing & Athlete Management in Carlsbad, CA

• Brands: ZeroPoint Compression, Oral IV, IzoneShot, Alex Bottle, Koog Bar, Reset CLG o Athlete Partnerships, Content Development, Social Media, Website, PR, SEM, & Events • Athletes: Eero Ettala, Corey Bohan, Billy Kemper, Derek Wolfe, Fagan Twins, Hunter McIntyre, Gretchen Bleiler o Management of contracts, sponsors, media, marketing, training, social media, & PR agencies

Recruited elite professional athletes to manage their careers, negotiate contracts and increase marketability. Management of sponsor contracts, media, marketing, contest, training, social media, and finances. Built key relationships with executives at Nike, Adidas, Oakley, Redbull, Stance & Muscle Milk, etc. Developed signature series of products Executive producer of award winning web series projects for multiple athletes and sports. Cooking with Gas – Snowboard project with Eero Ettala. Redbull, Oakely, DVS, Skull Candy 3 Cities – 10 Days – Skateboard project with Eero, Jaakko Ojanen, DVS and Redbull

• Created the initial Channel Recruitment/Sales/Marketing/PR programs • Signed 36 Cisco partners globally, trained sales reps and sales engineers, and assisted in sales process. • Worked on new website, SEM & SEO programs, online, offline, & channel marketing campaigns • Presenting programs and strategies with channel sales and engineers • Attending all trade shows and partner events

• Built and managed all the initial online/offline advertising and marketing plans. o Agencies, Online Campaigns, Print Ad campaigns, Commercials, Trade Shows, Events, TV, etc. • Built and managed all channel marketing programs. • Performed demonstrations of all products while attending/managing trade shows, events and conferences. • Managed and traveled to 90% of all trade shows and events.

• Built and managed the initial strategic online/offline marketing plans. o Agencies, SEM, SEO, Online/Offline Campaigns, Website, Print, Trade Shows, Events, & Channel. • Increased the channel 300%. • Increased leads and sales 1250%.