Jeffrey M. Lawrence: Social Media Manager in Cameron Park, CA
Jeffrey M. Lawrence
Social Media Manager
Cameron Park | United States
Skills
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Industries
Fashion
Lifestyle
Skate
Snow
Tech
Summary
Activity
Projects
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Work experience
EARMILK.COM
Social Media Manager | 01/2015 - Current
• Promoted from Content Strategist to Social Media Manager in January 2015.
• Maintained a weekly content schedule that met company growth goals with Hootsuite
• Conducted post analysis through benchmarking to improve the KPI.
• Implemented contests and tactical content that raise the engagements to 21%.
EARMILK.COM
Content Strategist | 04/2011 - 01/2015
On this platform I adapted tools such as Wordpress, HTML 5, Facebook, Twitter.
I published over 250 articles, interviews with world-renowned musicians from across the globe, event reviews, album reviews, shorter passage articles featuring singles, contests, and PR releases. Since joining the company the number of Facebook likes went from 10,000 to 130,000. I created partnerships with valuable industry businesses through public relations, branding strategy and sales.
HotelQuickly Ltd
Social Media, PR and Marketing Internship | 06/2014 - 09/2014
• Member of a multinational team in Bangkok executing marketing campaigns.
• Increased social media growth on Facebook from 50k to 100k by creating a content schedule, viral contests, boosting, and A/B testing.
•Designed MailChimp campaigns such as weekend getaways and holiday promotions that increased CTR.
•Coordinator the hiring project designed a careers page that attracted candidates and recruited talent.
•Led a ‘World Cup’ campaign that increased Facebook engagements by 31%.
•Produced a UX behavior survey that improved the functionality of the application.
Winston Pingrey P.I.
Strategic Marketing in Public Policy Internship | 01/2014 - 06/2014
Advising politician Winston Pingrey with decisions during his campaign to be county supervisor. Placement of adverting, strategic marketing consultation, photography, and social media management with Facebook.
Presented information about the campaign to individual and groups of regional constituents.
Mahidol University International College
English Tutor | 09/2012 - 06/2013
• As I studied abroad I also served as an English Tutor for my Peers.
• My duties included editing and revising papers of mainly Thai Students. More importantly, I learned how to work and help individuals not of my culture.
• This gave me a better understanding of Thai people and people from all over Asia, working in an intercultural way.
Education history
California State University-Sacramento
Bachelor of Arts (BA) | 2013 - 2015
Mahawithayalai Mahidol
Bachelor of Business Administration (BBA) | 2012 - 2013
Santa Barbara City College
Associate of Arts (AA) | 2010 - 2012
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