Jeffrey Neal: Manager of Social Media in Tampa, FL
Jeffrey Neal
Manager of Social Media
Tampa | United States
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Summary
Activity
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Work experience
Tampa Bay Buccaneers
Manager of Social Media | 10/2013 - Current
* Managing all Official Tampa Bay Buccaneers social media accounts: Facebook; Twitter; Instagram; Vine; Pinterest; LinkedIn; Google+
* E-mail Marketing through Eloqua
* SMS Marketing
* Managing the Official Tampa Bay Buccaneers Mobile App
* Web & Social Media analytics using Omniture & Adobe Social
* Creating & managing multi-platform promotions
* Writing & creating web content for buccaneers.com
Tampa Bay Buccaneers
Manager of Analytics | 04/2013 - 10/2013
* Created SEM, online & new media analytic reporting dashboard for C-Level executives using Omniture & Google Analytics
* Conceptualized & created weekly e-mail newsletter
* Creating & executing database growth, fan acquisition and fan retention campaigns & reports
* Performed market research & built strategies for the business operations, marketing & sponsorship departments
* Database segmentation to improve targeted marketing sales communications
* Worked across all departments to manage their e-mail communications
Monumental Sports & Entertainment
Manager of Database Marketing; Washington Wizards & Washington Mystics | 04/2011 - 04/2013
* Email, Mobile & Social Media Marketing for the Washington Wizards, Washington Mystics, Verizon Center & the Patriot Center at George Mason University
* Database analytics
* Developing database segmentation strategies
* Developing the strategic email & mobile communication schedule
* Working with the sales teams to help achieve their goals
* Developing & expanding the Wizards & Mystics mobile databases through web/social media promotion & member-only contests
* Creating & managing email, mobile & social media customer acquisition campaigns
* Interactive in-game promotions: text-to-win, mobile voting, etc.
* Market Research & Brand Studies
Foot Locker, Inc
Asst. Manager - Marketing (CRM & Loyalty) | 05/2007 - 04/2011
* Manage email, mobile and direct mail marketing efforts
* Provide creative direction for email & direct mail marketing
* Copywriting for email & mobile marketing efforts
* Campaign sales reporting
* Create post-campaign recap presentations
* Working with external brands to promote top products (Nike, Jordan, adidas, Converse, Reebok, etc)
* Working with professional sports teams to promote in-store appearances and co-branded promotions (Miami Heat, New York Knicks, Tampa Bay Rays, Tampa Bay Lightning, Cleveland Indians, Miami Dolphins)
Foot Locker, Inc
Advertising & Promotions Coordinator | 06/2006 - 05/2007
* Campaign sales reporting
* Create post-campaign recap presentations
* Working with external brands to promote top products (Nike, Jordan, adidas, Converse, Reebok, etc)
* Working with professional sports teams to promote in-store appearances and co-branded promotions
Sony BMG
Events & Marketing Intern | 05/2005 - 08/2005
* Working at in-store artist appearances during album releases
* Producing in-store marketing & POS materials
* Maintaining the production schedule
Syracuse Salty Dogs Soccer Club (United Soccer League)
Game Operations & Marketing Intern | 05/2004 - 09/2004
* Executing Pre-Game & On Field Promotions
* Assisting in Local & Community events
* Working with our sponsors to increase their visibility at the stadium
* Away team liaison
* Creating grassroots marketing campaigns
Education history
Butler University - College of Business Administration
Transferred to Syracuse | 2002 - 2003
Syracuse University - Martin J. Whitman School of Management
MBA | 2012 - Present
Syracuse University - Martin J. Whitman School of Management
BS | 2004 - 2006
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