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Jeffrey Neal: Manager of Social Media in Tampa, FL

Jeffrey Neal

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Manager of Social Media
Tampa | United States
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Summary
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Work experience
Image Tampa Bay Buccaneers

Tampa Bay Buccaneers

Manager of Social Media | 10/2013 - Current

* Managing all Official Tampa Bay Buccaneers social media accounts: Facebook; Twitter; Instagram; Vine; Pinterest; LinkedIn; Google+ * E-mail Marketing through Eloqua * SMS Marketing * Managing the Official Tampa Bay Buccaneers Mobile App * Web & Social Media analytics using Omniture & Adobe Social * Creating & managing multi-platform promotions * Writing & creating web content for buccaneers.com
Image Tampa Bay Buccaneers

Tampa Bay Buccaneers

Manager of Analytics | 04/2013 - 10/2013

* Created SEM, online & new media analytic reporting dashboard for C-Level executives using Omniture & Google Analytics * Conceptualized & created weekly e-mail newsletter * Creating & executing database growth, fan acquisition and fan retention campaigns & reports * Performed market research & built strategies for the business operations, marketing & sponsorship departments * Database segmentation to improve targeted marketing sales communications * Worked across all departments to manage their e-mail communications
Image Monumental Sports & Entertainment

Monumental Sports & Entertainment

Manager of Database Marketing; Washington Wizards & Washington Mystics | 04/2011 - 04/2013

* Email, Mobile & Social Media Marketing for the Washington Wizards, Washington Mystics, Verizon Center & the Patriot Center at George Mason University * Database analytics * Developing database segmentation strategies * Developing the strategic email & mobile communication schedule * Working with the sales teams to help achieve their goals * Developing & expanding the Wizards & Mystics mobile databases through web/social media promotion & member-only contests * Creating & managing email, mobile & social media customer acquisition campaigns * Interactive in-game promotions: text-to-win, mobile voting, etc. * Market Research & Brand Studies
Image Foot Locker, Inc

Foot Locker, Inc

Asst. Manager - Marketing (CRM & Loyalty) | 05/2007 - 04/2011

* Manage email, mobile and direct mail marketing efforts * Provide creative direction for email & direct mail marketing * Copywriting for email & mobile marketing efforts * Campaign sales reporting * Create post-campaign recap presentations * Working with external brands to promote top products (Nike, Jordan, adidas, Converse, Reebok, etc) * Working with professional sports teams to promote in-store appearances and co-branded promotions (Miami Heat, New York Knicks, Tampa Bay Rays, Tampa Bay Lightning, Cleveland Indians, Miami Dolphins)
Image Foot Locker, Inc

Foot Locker, Inc

Advertising & Promotions Coordinator | 06/2006 - 05/2007

* Campaign sales reporting * Create post-campaign recap presentations * Working with external brands to promote top products (Nike, Jordan, adidas, Converse, Reebok, etc) * Working with professional sports teams to promote in-store appearances and co-branded promotions
Image Sony BMG

Sony BMG

Events & Marketing Intern | 05/2005 - 08/2005

* Working at in-store artist appearances during album releases * Producing in-store marketing & POS materials * Maintaining the production schedule
Image Syracuse Salty Dogs Soccer Club (United Soccer League)

Syracuse Salty Dogs Soccer Club (United Soccer League)

Game Operations & Marketing Intern | 05/2004 - 09/2004

* Executing Pre-Game & On Field Promotions * Assisting in Local & Community events * Working with our sponsors to increase their visibility at the stadium * Away team liaison * Creating grassroots marketing campaigns
Education history
Image Butler University - College of Business Administration

Butler University - College of Business Administration

Transferred to Syracuse | 2002 - 2003

Image Syracuse University - Martin J. Whitman School of Management

Syracuse University - Martin J. Whitman School of Management

MBA | 2012 - Present

Image Syracuse University - Martin J. Whitman School of Management

Syracuse University - Martin J. Whitman School of Management

BS | 2004 - 2006

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1501 Lincoln Blvd.#1014 Venice, CA. 90291