Jenna Kinard: Director, Merchandising in Mission Viejo, CA
Jenna Kinard
Director, Merchandising
Mission Viejo | United States
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Summary
Activity
Projects
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Work experience
Juicy Couture International
Director, Merchandising | 01/2014 - Current
? Development of product strategies and line plans for all apparel categories (Women’s Fashion, Track, Girls, Baby, Intimates, and Sport).
? Merchant team leader and driver of process improvement for all apparel categories across multiple design and production teams.
? Focus on International Growth: Responsible for maintaining a strong brand identity while capitalizing on regional business opportunities.
? Strategic line planning and product development for new ‘Juicy Couture Girls’ and ‘Juicy Couture Intimate’ free standing store concepts.
? Partnership with licensor, obtaining approval at Sketch Reviews, Proto Reviews and Buy Meetings.
? Planning and execution of product presentations, product knowledge collateral and fashion shows for international accounts.

Juicy Couture
Sr. Merchandiser, Collection | 07/2013 - 02/2014
Global Merchandiser for Women's Fashion Apparel (Dresses, Bottoms, Tops, Sweaters, Jackets & Outerwear).
Buyer for the Specialty Retail business, driving product strategies and action plans for growth and profitability.
Partnership with cross-functional teams to establish sales and margin plans, actively reacting to business in season to drive sales.
Analysis of historical performance to establish trends and opportunities.
Product selection, developing the assortment and pricing the global line.
Identifying key volume drivers and new business opportunities through competitive analysis and trend research.
Management of OTB receipts, adjusting buys and On Order to achieve optimum inventory levels.
Charlotte Russe
Buyer/Merchandiser, Bottoms | 09/2011 - 07/2013
Drove growth and exceeded sales and margin plans for 6 consecutive quarters. Drove top line sales growth by +25% while increasing IMU by +3 points and GM $ by +38% or $15m in under 2 years. Annual volume: $85m.
Product Development focus, utilizing the direct import team and outside vendors to develop unique product and differentiate the assortment from competitors.
Print and pattern development with CAD design team, providing inspiration, sales analysis and feedback on a weekly basis.
Developed seasonal buy strategies and strategic action plans to adapt to a rapidly changing business, consistently delivering strong sales and profitability.
Grew vendor base, expanded fast turning domestic resources resulting in healthier businesses with shorter lead times.
Training and development of direct reports. streamlining department process for maximum efficiency and productivity.
Oversee lab dip, trim, strike off, fit, and TOP approvals.
Leader of key Milestone Meetings on a weekly basi
Wet Seal, Inc
Associate Buyer, Outerwear - Arden B. | 04/2010 - 09/2011
Consistently delivered category growth and strong comps through product development and expanded vendor base.
Strong financial focus and OTB management .
Created a buyer tracking tool for multiple departments, integrating automated functions into daily process for increased efficiency and productivity within the buying team.
Production management, garment fittings, fabric/trim/quality approvals, routing guide support.
Focused on trend analysis, developing seasonal color and trend capsules for the chain.
Wet Seal, Inc
Assistant Buyer, Bottoms, Denim, Related Separates - Arden B. | 03/2008 - 04/2010
Ownership of the leggings business, growing the class to 45% of the bottoms department in 6 months.
Increased margin and doubled annual sales by maintaining ideal inventory levels and reacting quickly to sales.
Production management and garment fittings. Communication of fit comments to vendors. Cost and delivery negotiations.
Management of all financial records, assortment sheets, and PO's for three departments.
Wet Seal, Inc
Assistant Production Manager, Bottoms, Denim, Outerwear - Arden B. | 07/2007 - 01/2008
Communication with domestic and overseas vendors to ensure proper product development and approval.
Responsible for obtaining and tracking approvals of lab dips, bulk fabrics, trims, fit samples and TOP’s. Garment fittings.
Hugo Boss
Administration Manager | 01/2006 - 10/2006
Responsible for the training, development, and leadership of Administrators.
Coordination of seasonal sales plans, preparation of sales and shipment reports.
Booked PO’s, allocated inventory, processed EDI and RTV transactions.
Hugo Boss
Order Entry Administrator | 01/2005 - 12/2005
Processed Domestic Wholesale and Direct Owned Retail Store Orders, RA's, EDI's, Off-Price Allocation.
Credit transactions and record keeping; analysis and reconciliation of open invoices.
Armani Exchange
Sales Associate | 01/2003 - 05/2003
Education history
City University of New York-Hunter College
n/a | 2004 - 2006
Fashion Institute of Technology
AAS | 2001 - 2003
University of Connecticut
n/a | 1999 - 2001
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