Jericka Lambourne: SEO/ Public Relations Specialist in Seattle, WA

Lead media outreach initiatives consisting of, but not limited to: original data research (studies, surveys rankings), bylines, tools and infographics. Collaborated with the research, creative, content/editorial teams to develop campaigns. Wrote, edited and reviewed all written material including data reports, pitches and press releases. Compiled monthly reports and analyzed data through Google Analytics and various SEO tools. Assisted in paid social media and email marketing projects.

Seattle WA Managed social media channels including Facebook, Instagram, and Twitter. Developed relationships with online publishers, bloggers, influencers, editors, journalists, government agencies and more to earn media (link) placements. Produced SEO and SEM strategies to build site recognition. Organized and maintained 100+ campaigns.

Developed retention programs and emailing marketing strategies, including drip campaigns, for sales programs. Oversaw a loyalty program for thousands of new clients. Served as a project liaison between 5-10 departments and initiated communication and education with Member Services Department on sales programs. Facilitated team creation, assisted in production and support for Daily Drop (app) of 100+ videos. Networked at events and coordinated with individuals to help promote their brand and build their team.