Jessica Giles: in Manhattan Beach, CA

• Directed full development lifecycle, including concept design, feature definitions and production support. • Designed and curated a private label, young contemporary line. Our strongest category was fashion and basic knit tops. I developed a basic knit top line out of our specialty fabric combination. I would then update it every season with new fashion colors and season appropriate silhouettes. In order, to complete the top offerings, I would then develop new woven and more novel fabric top styles. These would all merchandise back to the fashion and basic knit top styles. • Oversaw development of more than [600] new products each year. In addition to all tops, I developed: dresses, skirts, outerwear, sweaters, and denim. • Worked with over 16 Los Angeles based manufacturers to produce a women's collection line that was 80% domestic production and 20% import production. • Maintained internal product knowledge database. • Orchestrated launch of 150 new products per season to expand market share and generate $3.5 million in revenue. • Negotiated all costs with vendors. • Projected sales per style and wrote up all purchase orders of product produced with manufactures. • Built and strengthened strategic relationships with leading local Los Angeles manufacturers. • Captured new customers by optimizing business strategies and launching new products to diversify offerings.

Established, created, managed, developed, and represented a young contemporary multi-line showroom that did between $4-5 million in annual sales for West Coast territory. Aggressively, pursued new lines and opened new accounts. Launched new brands to the marketplace in both the specialty market and mass markets. Collaborated with design teams on product assortment and development. Effectively, communicated buyer feedback to brand managers to ensure product was trend and market right. Successfully launched many product development styles for major retailers.