John Daugherty: Sales Director|Global Sales Specialist|Sales Consultant|Business Development in Bradenton, Florida

Provide independent consulting services to apparel, bicycle and e-bike businesses, focusing on sales and marketing strategies to drive growth and enhance brand positioning. Leverage expertise in the Retail and Wholesale industries to deliver tailored solutions for clients. Led multiple projects to successful completion, meeting and exceeding client expectations in terms of increased sales and market presence. • Developed and executed distribution strategies for multiple brands, optimizing sales and increasing market share. • Conducted in-depth market research to identify new business opportunities and potential growth areas. • Led strategic planning initiatives, driving business growth and enhancing brand management across multiple channels.

Collaborated with the Global OEM sales team to drive & execute selling strategies for Global Customers. Provided consistent, accurate, forecast inputs monthly. Provided strong day-to-day leadership and presence; be available, accessible, and proactive in communication with all stakeholders. • Developed a clear strategic direction for the OEM business, including expansion strategies with new OEM customers and opportunities entering the bicycle market. Increased US OEM market growth 30% by leveraging and marketing brand awareness for E-bike OEM solutions. • Collaborated with brand managers & product management team to develop new OEM products specified for US E-bike and micro mobility markets. Led to 25% increase in customer specifications and product placement in OEM factories. • Formulated and executed plan to grow IoT and electronics in OEM business with Fleet, Rental and Commercial E Bike market. The strategic plan led to an increase in sales turnover for the US market by 20% from 2021-2023. • Supported brand managers and product managers with market and sales data to assist and develop new OEM products for US E-Bike market.

- OEM sales strategies within the Cycling and Wheeled Goods industry sectors -Materials science and consulting -Areas of expertise: Electronics & Consumer Goods Manufacturing & Industrial Outdoors & Sporting Goods Motorsports & Transportation

-Led OEM sales team and program within the Automotive, Bicycle and Marine business sectors. -Responsible for management, sales and marketing programs for 40+ International Distributors. -Executed aggressive global sales program specific to each partnering distributor. -Created GTM domestic sales programs with national sales managers, inside sales team, and customer service team.

-Radial Sports markets and distributes premium European cycling brands and products to Independent Bicycle Dealers and consumers within North America. -Responsible for apparel sales to retailers, custom and teams.

-Developed custom product for OEM customers, OEM pricing and sales programs. -Worked with Italian based HQ marketing department in order to adapt their global marketing strategy to North American market. -Organized budgets, P&L and achieved margin targets consistently staying on track with growth plans. -Managed budget implementations, employee reviews, training, schedules and contract negotiations. -Designed and executed North America Go To Market plans with social media outreach, industry trade shows, special events, and dealer shows.