JT Fox: Marketing Manager in Newport Beach, CA

o Manage $700,000 global marketing and brand budget encompassing team spend, photoshoot allocations, digital/print advertising, promotional product seeding, and product launch activations o Organized and helped conceptualize the launch of "Endless", a travel centric marketing campaign that took our team to Iceland and Mexico. This campaign aims to take advantage of the current cyclical trends in moto to flank with more meaningful story telling o Direct and manage 40+ athlete relationships to best capitalize on the unique personalities of team members and their individual skillsets. Responsible for being the link between brand and athlete, growing their personal image along with Shift MX brand heat o Organize, merchandise, and produce all global photoshoots to deliver cohesive and lasting product messaging to consumers with seasonal and injection based capsules o Optimize organic reach of social channels while supporting with effective promotions through targeted ad spend campaigns

o Communicated across multiple departments to ensure timely creation and distribution of go-to- market assets for internal use and media influencers o Reorganized global marketing calendar, unified social media presence, initiated and managed PR relationships, and coordinated all event and product launch activations for the brand o Led the charge back into amateur racing and grass roots style events. Brought added value to global event activations with addition of successful "SHIFT Holeshot Challenge" o Launched "Moto-X LAB" the creative engine set to inspire all innovative and disruptive projects in the product pipeline for both Fox Racing and Shift MX brands

o Planned and bought against a $9.7 million motocross and mountain bike business within Latin America, Asia Pacific and emerging markets around the world for Fox Racing and Shift MX o Influenced the line architecture of moto and mountain bike categories to set up our sales team with market winning products while serving special requests for southern hemisphere partners o Gained additional knowledge of PLM, SAP, Qlikview, and other business management tools