Justine T.L. Nicolson: in Irvine, CA

Product development and product line management • Developed women’s fashion footwear in all categories that represent Breckelle’s brand, including flat sandals, sneakers, ballerinas, high heels, wedges and boots. • Coordinated the development of designs from prototype to production: create construction, correct fitting, develop materials, prepare and manage tech packs. • Develop private label (SMU) product lines for Shiekh, Novus (Bakers), Windsor, Agaci, etc. Market and trend analysis • Analyzed sales data and market trends to develop future merchandising plans to enhance profitability while considering pricing, delivery timing, etc. • Assisted purchasing manager to evaluate product line by providing competitive analysis including competitors’ product research and pricing information. • Presented seasonal trend reports to sales team and major customers. • Footwear catalogue editor in-chief: layout, content editing, color proofs, photography editing, etc. • Attend shoe shows.

• Footwear design and development consultation • Materials sourcing and factory out-sourcing consultation • Clients: Palos Verdes footwear (Volatile, Very Volatile, Sbicca), OBETA Shoes Ltd., MeHoney, Pantya LLC.

Footwear design • Designed and developed the Qupid brand from concept to production (specialized in life style and casual flat shoes: sandals, ballerinas, sneakers, etc.) • Created illustrations, images, and concept sketches, and developed tech packs including choosing materials and colors. • Collaborated with factories to make design adjustments that enhance quality including fitting, material property, and color. • Researched and analyzed retail markets across US, Asia & Europe to identify and forecast trends in colors, styles, materials, shoe constructions, and ornaments. Sales and marketing • Develop private label (SMU) product lines for Charlotte Russe, Nordstrom Rack, Buckle, Boot Barn, etc. • Attend shoe shows: MAGIC, PLATFORM, WSA, FFANY, Canton Fair

Product development and merchandise planning • Designed and managed the manufacturing of a coherent line of flat footwear targeting major fashion trends and defining the Bamboo and Dollhouse brands. • Supervised the development of designs from prototype to production: create construction, adjust fitting, prepare and manage tech packs, and confirm sample quality. • Provided merchandise planning to purchasing manager considering sales history for different customer base. • Develop private label (SMU) product lines for Rainbow (rainbowshops.com), Wet Seal, Charlotte Russe, Buckle, BCBG, Vida, and Bakers, etc. • Coach and train new line builders and product developers. • Co-ordinated merchandisers, sales, customers, Asia sample room, overseas vendors and factories to develop products. Market and trend analysis • Presented seasonal trend reports to all teams and major customers. • Scouted shopping locales across US and Europe to identify and forecast new trends. • Attend shoe shows

• Analyzed customer shipping profit and loss statements • Settled disputes between customer, shippers, oversea agents, and warehouses • Coordinated shipment schedules with land freight companies and customers

• Identified client long-term goals and objectives by assessing their financial resources • Analyzed market conditions affecting clients’ portfolios • Developed and monitored customized financial plans for clients