Kaitlyn Rasmussen: in Poway, CA

Working within the Marketing team, I support Demand Gen, Digital Marketing, and Product Marketing, as well as being a key stakeholder in maintaining the global company branding. Typcial design needs include marketing campaigns, ebooks & reports, tradeshows, webinars, and key company collateral or templates. Accomplishments – Creating key marketing assets including, ebooks, reports, and industry thought pieces – Supporting all major marketing campaigns, including graphics for emails, website, digital ads, social posts, and mailers – Designing all digital and print assets for Tealium’s annual industry conference Digital Velocity – Facilitating the update and rollout of the new brand in 2021 – Supporting and collaborating with our global teams in Europe, Asia, and South Pacific for global marketing campaigns and events

As part of ASH’s in-house creative team, I designed print and digital materials for multiple lines of business, as well as for internal corporate needs. Materials included fliers, posters, postcards, booklets, event signage, social posts, and emails. Also while at ASH I earned two promotions, advancing from Production Designer to my final role as Graphic Designer II. Accomplishments – Designed sets of custom of print and digital materials for B2B clients to promote their respective ASH program(s) – Collaborated across internal teams to strategically plan and execute design for campaigns and corporate events – Supported digital marketing campaigns by designing emails in Hubspot, with some CSS coding – Supported company culture through designing materials for the annual Corporate Awards, company picnics, and other seasonal events

Working in-house, I report directly to the Creative Director to assist in the concepting and developing of any creative assets the team needs. While at Designer Protein I have: - collaborated directly with the Creative Director to to develop and execute label rebrand across all seven sub-brands, 70 SKUs in all - assisted in concepting and executing of 360 marketing campaigns - designed label layouts for secondary panels on all new products, 18 SKUs, as well as for numerous concept products Some of my general responsibilities are to: - assist in the creative process for all design initiatives - create ads for magazines, catalogs, web and e-blasts - develop web and social media assets - design sell sheets for trade shows - manage physical mock requests - make digital mocks of products - accurately reproduce or adapt label design and layout for all new flavors, sizes or product lines