Karen Farquhar: Sales Director, Key Accounts and Boutiques in Costa Mesa, CA

• Developed Key Account Plans with National retailers to strategically plan growth and tie to monthly forecasting. • Rebuilt Department Store Channel (NEIMAN MARCUS, SAKS FIFTH AVE., BERGDORF GOODMAN, BARNEY'S & NORDSTOM) to double digit growth through assortment planning, marketing initiatives and brand/product training. • Expanded Boutique business to include more Apparel Boutiques partners nationwide.

• Developed sales distribution strategies, including hiring, training and managing optical reps. • Built digital marketing plan focused on driving brand awareness and online sales. • Established a product roadmap based on market research and competitive analysis. OAKLEY, INC. Foothill Ranch, CA 1998 - 1/2017 A subsidiary of LUXOTTICA, and the world's leading sports eyewear brand.