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Kate Dillen: Senior Copywriter, Brand Development in Sausalito, CA

Kate Dillen

Senior Copywriter, Brand Development
Sausalito | United States
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Activity
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Work experience
Image MEMEBOX

MEMEBOX

Senior Copywriter, Brand Development | 10/2019 - Current

Own and implement tone & voice across existing in-house brands ? KAJA Beauty (color brand, Sephora Exclusive) ? I Dew Care (skincare brand, Ulta) ? Developed brand voice, tagline, product names and copy for new vegan skincare brand with Sephora ? Partner with BD & Creative to express voice for all brands ? Execute clean, on-brief copy for product copy, retail, digital and 360 marketing projects, including video scripts and treatments ? Manage team of freelance copywriters when needed
Image BENEFIT COSMETICS

BENEFIT COSMETICS

Copywriter, Global Product Marketing | 01/2018 - 10/2019

Image Global Product Marketing

Global Product Marketing

Jr. Copywriter | 05/2016 - 01/2018

? Responsible for creating fresh, original product names and packaging copy ? Spearheaded catalog process: developed themes, managed freelance writers, top-edited for product clarity & global appeal ? Apply & analyze targeted keywords pulled from SEO ? Contributed relative commercial copy for retail channels & international markets: press releases, e-comm, merchandising and boutiques
Image VANITY FAIR & ALLURE

VANITY FAIR & ALLURE

Advertising Associate | 07/2015 - 05/2016

Education history
Image California State University

California State University

Bachelor of Arts & Letters | 2010 - 2014

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1501 Lincoln Blvd.#1014 Venice, CA. 90291