Kate Dillen: Senior Copywriter, Brand Development in Sausalito, CA
Kate Dillen
Senior Copywriter, Brand Development
Sausalito | United States
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Work experience
MEMEBOX
Senior Copywriter, Brand Development | 10/2019 - Current
Own and implement tone & voice across existing in-house brands
? KAJA Beauty (color brand, Sephora Exclusive)
? I Dew Care (skincare brand, Ulta)
? Developed brand voice, tagline, product names and copy for new vegan
skincare brand with Sephora
? Partner with BD & Creative to express voice for all brands
? Execute clean, on-brief copy for product copy, retail, digital and 360
marketing projects, including video scripts and treatments
? Manage team of freelance copywriters when needed
BENEFIT COSMETICS
Copywriter, Global Product Marketing | 01/2018 - 10/2019
Global Product Marketing
Jr. Copywriter | 05/2016 - 01/2018
? Responsible for creating fresh, original product names and packaging copy
? Spearheaded catalog process: developed themes, managed freelance writers,
top-edited for product clarity & global appeal
? Apply & analyze targeted keywords pulled from SEO
? Contributed relative commercial copy for retail channels & international
markets: press releases, e-comm, merchandising and boutiques
VANITY FAIR & ALLURE
Advertising Associate | 07/2015 - 05/2016
Education history
California State University
Bachelor of Arts & Letters | 2010 - 2014
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