Kelly Gentine: Brand Marketing Manager in San Francisco, CA
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Work experience
Ariat International
Brand Marketing Manager | 11/2013 - Current
Manage global brand for Ariat International across categories of western footwear, western apparel, denim, work footwear and work apparel. Manage media plan and strategy, annual budget, seasonal brand photography, trade show presentation, and brand campaign integration across retail, digital, PR, sponsorships, and sales.
The North Face
Sports Marketing Manager (Interim) | 11/2012 - 05/2013
Managed global team of athletes in the endurance running category. Managed The North Face Endurance Challenge Series promotional planning for 2013.
Mattel / Fisher-Price
Freelance Marketing Associate | 08/2011 - 03/2012
Assisted in managing global product line for Nickelodeon brands, Dora the Explorer and Bubble Guppies across the toy category. Worked closely with engineering, design and packaging to achieve product margin objectives.
Sport Obermeyer
Marketing Manager | 10/2009 - 04/2011
Managed brand marketing efforts for iconic snow sport apparel brand, Obermeyer. Launched brand presentation on B2B platform, 3Point5.com/Promotive. Managed PR efforts in conjunction with outside agency partners. Led strategy and development for Obermeyer's online outfit builder, increasing consumer engagement on Obermeyer.com.
J. Walter Thompson
Account Associate | 07/2004 - 12/2006
Assisted in the account management for Unilever brands, Ragu & Lever 2000, L.L. Bean, and Macy's.
Gained experience in new product development, new product launch support, brand campaigns, retail campaigns, and creative development across television, print, radio, digital and outdoor advertising.
Education history
University of Notre Dame
Bachelor of Business Administration | 2000 - 2004
University of Virginia
MBA | 2007 - 2009
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