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Kelly Gentine: Brand Marketing Manager in San Francisco, CA

Kelly Gentine

Brand Marketing Manager
San Francisco | United States
Skills

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Interests
Climbing
Skiing
backpacking
Biking
Outdoor sports - hiking
Surfing and hanging out with my black lab
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Industries
Bike
Golf
Dive
Creative Agencies
Fashion
Fishing
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HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary

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Activity
Projects

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Work experience
Image Ariat International

Ariat International

Brand Marketing Manager | 11/2013 - Current

Manage global brand for Ariat International across categories of western footwear, western apparel, denim, work footwear and work apparel. Manage media plan and strategy, annual budget, seasonal brand photography, trade show presentation, and brand campaign integration across retail, digital, PR, sponsorships, and sales.
Image The North Face

The North Face

Sports Marketing Manager (Interim) | 11/2012 - 05/2013

Managed global team of athletes in the endurance running category. Managed The North Face Endurance Challenge Series promotional planning for 2013.
Image Mattel / Fisher-Price

Mattel / Fisher-Price

Freelance Marketing Associate | 08/2011 - 03/2012

Assisted in managing global product line for Nickelodeon brands, Dora the Explorer and Bubble Guppies across the toy category. Worked closely with engineering, design and packaging to achieve product margin objectives.
Image Sport Obermeyer

Sport Obermeyer

Marketing Manager | 10/2009 - 04/2011

Managed brand marketing efforts for iconic snow sport apparel brand, Obermeyer. Launched brand presentation on B2B platform, 3Point5.com/Promotive. Managed PR efforts in conjunction with outside agency partners. Led strategy and development for Obermeyer's online outfit builder, increasing consumer engagement on Obermeyer.com.
Image J. Walter Thompson

J. Walter Thompson

Account Associate | 07/2004 - 12/2006

Assisted in the account management for Unilever brands, Ragu & Lever 2000, L.L. Bean, and Macy's. Gained experience in new product development, new product launch support, brand campaigns, retail campaigns, and creative development across television, print, radio, digital and outdoor advertising.
Education history
Image University of Notre Dame

University of Notre Dame

Bachelor of Business Administration | 2000 - 2004

Image University of Virginia

University of Virginia

MBA | 2007 - 2009

Connections
Companies (0)

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1501 Lincoln Blvd.#1014 Venice, CA. 90291