Kim Clarbour: Director, Brand Marketing & Events in Huntington Beach, CA

Oversee the Brand Marketing, PR & Events teams Develop brand experience strategy by leading brand marketing, in uencer, events and PR team for PacSun, a top specialty retailer currently operating over 400 retail stores. • Identify, negotiate, secure and manage strategic advertising, partnership, sponsorship and ambassador opportunities to enhance brand reach and drive incremental revenue • Lead continued growth in influencer strategy by driving curated influencer focused campaigns • Drive PR strategy to drive earned media for brand experiences, platforms and content • Develop co-op marketing programs with key brands inclusive of custom creative campaigns and digital marketing opportunities • Partner with executive stakeholders for seasonal plans around key initiatives • Create & curated experiential programs that engage the consumer target within youth culture • Stay on the edge of experiential marketing shifts and trends • Lead cross functional teams from start to finish for all events including large scale activations including Coachella, ComplexCon and international pop-up’s • Manage Micro Influencer strategy driving over 150M yearly impressions • Support creative team in identifying key opportunities to leverage content and assets from social to emails, ads, in- store usage etc. • Manage $2M+ Media Activation budget