Kimberly Waterhouse-Brown: Vice President of Sales in Trabuco Canyon, CA

PennySaver is a well known shopping publication that advertises in local communities. It helps businesses thrive through effective hyper-local marketing products & services. My responsibilities are to support and grow the sales team-inside sales & some outside with B2B, B2C advertising, marketing and branding strategy, customer acquisition, customer retention, product development, compensation planning, budget management, team building and reorganization. The media mix is in Print (Classified and Display Advertising) and Digital (Websites, SEM, SEO, Banner ads and Online display ads). *Partner with CEO, Sales Leaders, Finance, Marketing, Operations and Human Resources to establish best practices for pricing, promotions, ROI analysis, and building a positive workplace environment.