Kristi Palmer: in Vista, CA

Scrubbed websites to generate contact information for key decision makers in targeted industries. Composed, tracked, and analyzed drip email marketing campaigns to leads and registered users. Monitored website activity to determine customer flow and drop9off. Participated in complete brand and website over9haul through copy writing, flow charting and editing.

Generated new leads via direct marketing, web advertising, public relations, guest speaking opportunities and trade events. Oversaw client accounts focusing on improving retention rates and membership participation by 25%. Developed and leveraged working relationships with key stakeholders including chiropractic colleges, industry publications, and International, State, and Local associations. Coordinated all facets of company events consisting of key note speakers, budgeting, hotel negotiations, and pre and post marketing initiatives.

Account and Events Manager HQ Group, LLC - Carlsbad, CA Solicited program participation from nationwide labor and management career providers through direct mail, cold calling, and email campaigns. Provided career counseling to Veterans looking for careers in the construction industry.Planned company hosted Public Relations events from conception to completion. Handled site selection, cost estimates and secured participation of labor leaders, political delegates, military officials and program representatives. Director of Field Operations HQ Group, LLC - Carlsbad, CA Managed all external operations for the Helmets to Hardhats program, which encompassed 15 nationwide direct reports. Ensured all staff obtained appropriate training, marketing materials, and resources to successfully represent Helmets to Hardhats at each event. Provided support and established rapport with International affiliates. Developed and managed field operations budget. Director of Marketing & Communications HQ Group, LLC - Carlsbad, CA Helped develop and execute which included implementing comprehensive marketing plans and programs to meet and exceed contractual objectives of the non-profit organization. Supervised events with state and congressional delegates throughout the US to gain brand awareness. Managed a team of 12 marketing professionals consisting of 5 internal and 7 external, including but not limited to public relations consultant, advertising agencies, media buying agencies, print production, graphic/web design, and primary research providers. Administered a $1 million marketing budget delivering 20 multi-tiered marketing campaigns per quarter through online and offline marketing venues.