Pamela Jackson: Brand Strategy Director in Seattle, Washington

· Revitalized brand strategy, researching, creating, and managing staff and agency work to develop and implement: target audience personas, comprehensive visual identity, internal messaging, brand voice + external messaging, brand guidelines + training · Developed strategy, wrote marketing briefs, and led execution of 15 annual marketing campaigns, annually driving 5.5M impressions and 215k social engagements, leading to 16,354 program engagements, achieving a 7% social conversion rate · Led strategy and supported script development of brand video/PSA, w/ 800k views on YouTube and 95k engagements on Instagram in four weeks · Created editorial guidelines, managed editorial team + wrote and edited work to deliver ~500-700 digital articles annually, incl. industry news, educational resources, pop culture, community stories, shopping guides, recipes, etc.