Lance Lau: Founder in Philadelphia, PA

• Provide social media consulting on strategy, manage social engagement, content and conversations on social channels: Facebook, Twitter, YouTube, Instagram, etc. • Develop social media channels and apps • Create & develop creative SM calendar content, initiate outreach with bloggers & influencers in the social space, manage contests & promotions for brands • Monitor conversations via Hootsuite, Facebook & Google analytics, responding to consumers’ comments and questions • Provides coaching on social media best practices to clients and partners • Grew blog page to over 47k followers and currently reach between 40,000-300,000 unique viewers per week, without advertising. Over 70k followers across all social media channels • Provides PR, blog, editorial and photographic content to to leading motorcycle media outlets

• Responsible for digital and traditional marketing initiatives for company’s 3 retail operations • Improved SEO, bringing company’s organic reach from 5th page on local Google searches on relevant keywords, to 1st-3rd results on Page 1, increased Social engagement by 300%, website hits by 500% • Developed off-site promotions with strategic partners • Developed and maintained websites, blog content and marketing collateral for each of company’s 3 brands

• Developed social media channels and strategies, generating likes, shares and fan engagement • Generated editorial content and product reviews for review in online magazine • Responsible for the promotion of TrackdayMag.com in the Northeastern section of the U.S. connecting with potential advertisers and companies looking for exposure to the motorcycle track day and club-racing market.

• Coordinated STT’s social media and branding for the Northeast Division. Responsible for promoting STT events through regional & national forums, Facebook & Twitter. • Acted as the brand voice, diffusing conflicts and controversies. • Created brand identification with customers via social media, transforming Sportbike Track Time’s Northeast division from a track day provider of convenience to a track day provider of choice.