Lara Burchfield: Regional Account Executive in Denver, CO

Successfully manage outside sales representative team to help drive sales of products by establishing and nurturing relationships with upscale independent retailers in the boutique and gift industry. Communicate with customers via phone and email, with a heavy emphasis on outbound calling. Travel to trade shows during trade show season, as well as client visitations and training's with outside rep group members.

Executed marketing initiatives, brand management, and Ecommerce management while streamlining processes within the corporation. Key Accomplishments: Brand Manager for Two Women's Golf apparel brands Created and implemented Marketing, POP, and delivery strategies both internally and externally Developed marketing plans, calendars and social technologies in coordination with e-commerce merchandising solutions Implemented SEO and SOM marketing strategies Managed and coordinated trade shows, events, photo shoots, ad campaigns, and seasonal catalogs. Blog management and content writer (Wordpress) Knowledgeable in Bigcommerce e-commerce solutions, product placement, SKU creation, and product merchandising Developed and implemented digital marketing initiatives to B2B and B2C customers Initiated new relationships between business partners and clients