laressa campbell: ACCOUNT EXECUTIVE in Gardena, CA

• Brought in single largest one-year new business deal in FOX's last 8 years history at $1.8 million. • Manage 2nd highest billing list at $6.7 million • Brought in eight new business accounts in 3 years totaling $5.3 million. • Grew top three accounts from '18 to '19 by 7% from $3.4 to 3.6 million • Work with, sell, and coordinate, in-stadium elements alongside team partners: Clippers, Kings, Ducks, Angels. • Execute entire selling process from prospect, pitching and closing, to managing, and renewing. • Consult with top brands on customer acquisition and develop custom marketing plans to fit business goals. • Sell Live Streaming on FSGO digital streaming app. • Consult with top brands on customer acquisition and develop custom marketing plans to fit business goals. • Write scripts for spots and copy for promos, social media posts, and sweepstakes. • Work closing with marketing and production teams to create and sell new ideas. • Manage and mentor coordinators, interns and planners, and college students.

• Grew revenue portfolio from $0 to $3.68 million dollars in just 3 years. • Brought in orders from 44 different client accounts, 30 of which had never before advertised with FSSD. • Grew year to year revenue 35% from 2015 to 2016. • Achieved 50% revenue growth with Initiative Ad Agency from year one to year three. • Closed seven tier three car dealerships never before with FSSD. • Build, present, and sell custom sponsorships for each client individually. • Created, sold, and executed two company events benefiting charities bringing in sponsors and guest athletes. • Helped execute, manage, and maintain all client partnerships and contracts. • Innovated and managed custom in-game features, activations, and promotions.

• Only AE chosen to create, launch, and build new Video Marketing department. • Worked with local and regional businesses to create custom digital marketing video and campaigns. • Personally managed and maintain over 80 clients in one year. • Effectively taught clients how to brand and market themselves online by optimizing business website. • Headed 10News ALIST business directory for all of San Diego, working with 2,500 businesses. • Trained new employees nationally on the product. • Tested new products, and re-develop constantly changing contracts and campaign elements. • Marketing Guest speaker at Business Clubs. • Created promotional campaigns and compile packages and schedules for Hispanic and ABC programming.

• Edited video and news stories for the local morning News. • Worked with local businesses and reporters to create custom videos.