Larry Pizzi: General Manager in Baltimore, Maryland

- Led sales, marketing, product line management, and new product development - Repositioned business around acquired brands in an omnichannel market approach - Developed a five-year product pipeline focused on brand and trending categories - Eliminated duplicative products and rationalized SKUs by 28% - Increased revenues by 18% and contribution margins by 7% - Built a diversified customer base in brick & mortar, e-retail, and direct channels - Moved e-commerce platforms from third-party to in-house Magento platforms - Established cost-effective performance marketing program to exceed five times ROAS - Compiled strategic content creators with targeted and large social followers - Leveraged event participation to maximize ROI

- Consolidated four independent business units into one unified operating business - Managed vendor negotiations and agreements with suppliers - Oversaw new product development and commercialization of all product lines - Improved net and contribution margins by 7% and 8.5%, respectively - Increased distribution by 34% in retail doors and e-retail sellers - Stabilized promotional tactics and established price parity across channels - In Q4 2017, after the collapse of the company's sporting goods business, as a member of the senior management team, repositioned the business for strategic options by the European parent company, ultimately selling certain brand assets to Canadian Tire Corporation and remaining global business to Regent LP, the current owners of Alta

- Led strategic plan to exit mass-market businesses and expand specialty e-bike product and brand portfolio, including newly acquired brands Raleigh and Haibike - Built a nationwide network of retailers and a national dealer fulfillment/service network alongside a robust, direct-to-consumer, e-commerce business and launched three flagship retail stores in California - Achieved significant market growth year over year to become a top-tier e-bike supplier to the specialty market

Secured major retail partnerships and increased sales from < $10M to over $45M