Lauren Heath: Key Account Marketing Manager in Manhattan Beach , CA

N/A

- Manage retail marketing responsibilities for Hurley’s top six core accounts within LA and OC. - Assists in seasonal sales meeting presentations. - Strategizes with sales reps and buyers on product needs during line showings. - Develop directed assortments and merchandising directives for Hurley/ Nike SB doors in Mexico. - Assisted in opening Hurley/ Nike SB doors in Playa Del Carmen and Cancun. - Awarded Retail Marketer of the year in 2013.

- Manage overall visual presentation for 25 accounts within the core, specialty, sporting goods, and department store channels in Los Angeles and Inland Empire. - Exhibit an on-trend, brand appropriate approach and aesthetic. - Create and develop visual merchandising strategies for each location seasonally. - Manage travel schedule to effectively support all stores. - Maintain strong relationships with store staff and mgmt. through weekly store visits to determine their needs. - Communicate to upper management and sales reps on a weekly basis regarding important account information, deliveries, merchandising executions, and competitor information. - Manage seasonal imagery, windows, and POP to drive sales and heighten brand awareness. - Present on site seasonal clinics for store staff to further brand and product knowledge. - Assist with grass roots marketing events by partnering with accounts and community in order to expand brand awareness and visions.

- Executed visual displays for sales floor. - Excelled in customer service and satisfaction. - Used leadership skills to set goals and tasks for employees. - Assisted in snow and juniors buying. - Managed special orders for customers. - Helped hire and train employees.