Lia Herrera Ramos: in Los Angeles, CA

Craft visually-driven presentations based on leading research and inspirational concepts to pitch seasonal direction and design intent. • Design and lead development of the lounge and active categories -- and collaborate with leading brands -- while protecting and furthering brand identity. • Build and maintain techpacks and BOMs with clear silhouettes, garment construction and fabric/trim information. Work closely with Product Engineering teams on all phases of development to a deliver on-time, kick-ass product. • Build strong relationships across teams, including Merchandising, Product Engineering, Sales, Marketing and Shoe teams, to align the product life-cycle while elevating the brand image.

• Designed for the Yoga/Studio categories. Led and inspired conceptual development of collections and advocated design ideas by presenting to Design Directors. • Built and managed techpacks for Bras and Yoga/Studio categories. • Kept an entrepreneurial eye on the products to continuously improve them.

• Collaboratively forecasted trends to build seasonal creative direction and presented to the company seasonally. • Designed bras and underwear while supporting all aspects of the product life-cycle such as fabric and trim development, techpacks, BOMs, and keeping close communication with factories overseas and teammates.

Consult clients to help stablish their vision and design direction. A.A. PSYCHOLOGY • Built tech packs, draped, sew prototypes and assisted with fittings to assure all styles Inca Garcilaso de la Vega University, were executed beautifully. Lima Peru DESIGN COORDINATOR - MENS