Lisa Kjerulf: Retail Professional - Surf Lifestyle Apparel / Footwear / Hardware in Melbourne, VIC
Lisa Kjerulf
Retail Professional - Surf Lifestyle Apparel / Footwear / Hardware
Melbourne | AU
Skills
No information
Industries
Lifestyle
Skate
Surf
Summary
Activity
Projects
No information
Work experience
Golden Breed Surf (Australia)
Retail Professional - Surf Lifestyle Apparel / Footwear / Hardware | 09/2015 - Current
- KPI success driving sales through initiative with team, exceeding annual targets
- Consult management on merchandising, range rollout and stock refill
- Provide analytical support to key stakeholders to measure performance and drive business decisions
adidas (Germany)
Product Manager - Lifestyle Footwear / Apparel | 08/2011 - 08/2014
Wholesale:
- P&L responsibilities of 90M annual turnover
- Brief design and development; ensuring product commerciality, USP and range profitability for a global market
- Liaise directly with factory; biannual trips to Asia for prototype finalization
- Presentation of global range to subsidiaries and key accounts
Own Retail / Merchandising:
- Conceptualize and manage exclusive style range on a fast fashion calendar (parallel to wholesale range)
- Collaborate with apparel, accessories, brand marketing and merchandising to build a holistic 360 range rollout
- Liaise directly with China, CIS and US for fluid integration of exclusive OR articles alongside WHS range
- Develop specific programs for key marketing pushes and endorsee initiatives (Justin Bieber, Selena Gomez...)
SMU:
- Manage and drive major key account SMU business: 20% of current business
adidas (Vietnam)
Vietnam Sourcing Assignment - Lifestyle Footwear | 11/2013 - 03/2014
- Manage SMU business from brief to commercialization; supporting China, Japan and US markets directly
- Drive seamless direct-to-development process between HQ / Creation Center and Tier 1 factory
- Ensure material selection, material standards, development timeline and cost to target are met
- Weekly footwear / material development trainings including visits to T1 and T2 suppliers
Pele Sports AG (Switzerland)
Product Manager - Street Footwear / Apparel | 08/2009 - 08/2011
- Contribution to new football product range and global brand launch: South Africa World Cup 2010
- Implement quick response program; work directly with factory to fulfill last minute requests from sales
- Optimization of pricing system improving accuracy and efficiency during data entry and target setting
adidas (Germany)
Assistant Product Manager - Sport Style | 08/2007 - 08/2009
- Data management; pricing, range plan overviews, creative briefs with design and development
- Sales analysis; initiated and integrated as a key tool for seasonal review and range planning
- Order/Sample Management; align with operations and regional sales reps for purchase orders and on-time delivery
Columbia Sportswear (Portland, OR)
Corporate Social Responsibility Internship | 06/2007 - 08/2007
- Factory database management; managed all audit updates from international auditors.
- Analyzed international CSR market trends; local political, social and environmental issues.
Maurices (Salem, Oregon)
Retail Sales Associate - Fashion Label | 02/2003 - 02/2005
- Sales benchmarks; contributed to sales team’s achievement of daily, monthly, and yearly sales goals.
- Visual Merchandising support; in-store setup.
- Customer-shopping trends; analyzed to maximize sales opportunities and provide better customer service.
Education history
Linfield College
BA International Business | 2003 - 2007
RMIT
Master | 2016 - 2018
Connections
Companies (0)
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