Lorena Lopez: Marketing Manager and Writer in Los Angeles, CA

Manage social media campaigns that drive social ROI. Provide leadership, analytics, and subject matter expertise in all areas of digital marketing to develop brand strategy. Develop and manage expense budgets for marketing initiatives.  Collaborate with Brand Managers to assure spending is consistent with overall strategy. Create monthly supplier metrics that align to quarterly business reviews. Cultivate close partnerships with clients to ensure long term working relationships for continued success for both parties. Work collaboratively with key stakeholders to align marketing activities to the company's broader vision and goals. Write effective creative briefs that capture the essence of the marketing tasks and identify key objectives for the campaign.

Initiated and managed company presence in social networking sites such as Facebook, LinkedIn, Twitter, Yelp and other similar community sites. Advocated for the company in social media spaces by participating and posting on relevant blogs and forums. Identified and used social media tools to participate in industry related online conversations across multiple channels. Own and evolve the company’s overall social media strategy in a dead-line driven environment.

Analyzed current weather conditions and reported status back to the air traffic control staff alongside the national weather service. Successfully managed multiple internal and external programs in a deadline-driven environment. Operated in a collaborative teamwork environment providing leadership and a positive attitude. Created and maintained daily reports for the National Weather Service that would be used for publication via websites and media channels.

Provided industry leadership on client relationship developments through social marketing. Stayed abreast of social and digital marketing trends, tools and developments. Acted as the point-person for developing and creating a growth strategy for all social media channels. Directed projects, ensuring that all internal deliverables were created and delivered properly and on time.