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Lorena Lopez: Marketing Manager and Writer in Los Angeles, CA

Lorena Lopez

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Marketing Manager and Writer
Los Angeles | United States
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Summary
Activity
Projects

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Work experience
Image Buzz for Brands

Buzz for Brands

Marketing Manager and Writer | 05/2011 - Current

Manage social media campaigns that drive social ROI. Provide leadership, analytics, and subject matter expertise in all areas of digital marketing to develop brand strategy. Develop and manage expense budgets for marketing initiatives.  Collaborate with Brand Managers to assure spending is consistent with overall strategy. Create monthly supplier metrics that align to quarterly business reviews. Cultivate close partnerships with clients to ensure long term working relationships for continued success for both parties. Work collaboratively with key stakeholders to align marketing activities to the company's broader vision and goals. Write effective creative briefs that capture the essence of the marketing tasks and identify key objectives for the campaign.
Image Pink Iron

Pink Iron

Social Media Manager | 02/2011 - 06/2013

Initiated and managed company presence in social networking sites such as Facebook, LinkedIn, Twitter, Yelp and other similar community sites. Advocated for the company in social media spaces by participating and posting on relevant blogs and forums. Identified and used social media tools to participate in industry related online conversations across multiple channels. Own and evolve the company’s overall social media strategy in a dead-line driven environment.
Image Lindbergh Field

Lindbergh Field

Weather Observer | 06/2008 - 02/2011

Analyzed current weather conditions and reported status back to the air traffic control staff alongside the national weather service. Successfully managed multiple internal and external programs in a deadline-driven environment. Operated in a collaborative teamwork environment providing leadership and a positive attitude. Created and maintained daily reports for the National Weather Service that would be used for publication via websites and media channels.
Image San Diego Homes

San Diego Homes

Social Media Manager | 02/2004 - 10/2010

Provided industry leadership on client relationship developments through social marketing. Stayed abreast of social and digital marketing trends, tools and developments. Acted as the point-person for developing and creating a growth strategy for all social media channels. Directed projects, ensuring that all internal deliverables were created and delivered properly and on time.
Education history
Image National University

National University

Bachelor of Arts | 2011 - 2014

Image University of Southern California

University of Southern California

Master's Degree | 2015 - 2016

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1501 Lincoln Blvd.#1014 Venice, CA. 90291