Marcella Phinney: Design Director in Miami, FL

• Managing and creating 2 collections per year plus special projects with partner brands produced overseas. • Responsible for analyze and approve lab dips, artwork, solids and printed fabrics for all garments and samples from prototypes to top of production to ensure compliance with Anatomie standards for design, quality, functionality, and margin and on-time delivery of salesmen samples and production. • Creating seasonal design and development timelines and actions along with the design, sources and production team to plan sourcing meetings, design tech packs, technical development and sales meeting. • Working collaboratively with Technical Designer in technical fittings to improve execution and fit for each garment. • Developing, updating and maintain Line sheets for Sales Meeting and PGA shows.

• Designed and developed 2 swimwear capsule collections and 6 ready-to-wear summer and winter collections produced overseas (Brazil, India, and China). • Create compelling content for social media campaigns, increasing sales by 40% during the global pandemic. • Led the production of 2 summer and 2 resort fashion campaigns, partnering with photographers, HMU, models, and social media teams to deliver an outstanding, results-oriented program. www.tajbysabrina.com

• Led and managed fashion design team, coordinating and overseeing the collection development process for Men’s, Women’s, and Kids’ clothing and accessories collections. • Conducted extensive fashion and market research to identify trends, innovations, and opportunities.

• Oversee the development of 10 clothing and accessories collections designed for surfing and artistic environments. • Design and develop new swimwear styles using Adobe Illustrator and Photoshop. • Supervise a team of 3 pattern designers, ensuring the best conditions for professional development, technical training, and 360-degree feedback mindset. • Lead negotiations with suppliers, establishing long-lasting business relationships and securing favorable pricing deals. • Manage the implementation of online and offline marketing and communication campaigns, including e-commerce platform promotion, social media advertising, and industry-related events participation. • Update and maintain company’s website and e-commerce platform in Shopify and Instagram account. www.sal-store.com

• Successfully designed and developed women’s apparel for Bintang collections, a brand for young people who love radical sports such as surfing, kitesurfing, skydiving, and others.

• Provided best-in-class assistance in the development of Men’s shirts, t-shirts, knitwear, and outerwear.