Mary Pagan: Creative Director at Wisp🔻 in Newport Beach, California

• Manage creative team including full-time and freelance designers and copywriters • Oversee creative across all channels • Plan and execute photo and video shoots working directly with photographers, producers, and content creators • Ideate seasonal and evergreen campaigns and promotions • Design event booth and develop custom pieces • Strategize out of home advertising approach • Part of Product Development Team, focusing on packaging development and marketing messaging/visuals • Assist hands-on with graphic design and copywriting as needed • Coordinate with Product Team and UX Designer on launch of new website

Freelance & short term creative roles encompassing art direction & graphic design. Worked with a variety of companies in the beauty & wellness space from established national brands to small startups.

• Key contributor to small team during an explosive growth period • Developed design systems for email and e-commerce graphics • Designed packaging including unit cartons, components, specialty sets, and samples • Assisted with creation and layout of in-store displays for retailers including Sephora and Credo • Lead design of in-store display at Mecca during expansion into Australian market • Maintained up-to-date linesheets, press releases, and educational materials • Assisted Art Director with planning and execution of photoshoots as needed

• Managed the design and production of several annual printed directories • Coordinated with Project Manager on annual calendar and project scheduling • Supervised and mentored Junior Graphic Designer • Collaborated with in-house and external marketing and creative teams to define and modernize brand visuals • Assisted Digital Asset Manager with implementation and management of IntelligenceBank DAM system

• Lead production of the 2018-2019 Travel Planning Guide, distributed in 750+ hotels worldwide • Created graphics for print and web advertisements, corporate events, trade shows, sales, and business development • Continuously updated monthly and annual publications

• Designed marketing emails and managed email marketing in MailChimp • Supported the e-commerce department with web graphics and general website updates • Created print and web collateral for marketing events, trade shows, social media, and point of purchase • Retouched and color-corrected product photography • Managed organization and distribution of photography, video, and branding assets

High-speed production of industrial catalogs.