Matt Purciel: Marketing Manager, Ecommerce in Canyon Country, CA

• Managed email campaigns that strongly contributed to half a billion in sales to date for 2015. • Conceptualized, led and built CRM strategy for booked customers with dynamic and responsive content. • Increased email response rates while deploying 525 million emails. Grew open rates from 4.4% to 6.4% • Executed event-based triggered marketing campaigns with dynamic messaging that lead to 70% open rates. • Oversaw and implemented cutting-edge display re-targeting pixel strategy concurrently with email and landing page optimization for search engines. • Helped save time with database automation and integration with Dream and Omniture. • Acquired over 120,000 Facebook fans through strategic email campaigns and sweepstakes. • Redesigned the homepage of vikingrivercruises.com creating a better user experience. Used web analytics data and A/B testing that produced more clicks and a reduced bounce rate.

• Created concepts for Nautica’s Latitude Longitude Fragrance website pushing the limits on interactivity. • Worked with core team to redesign Reebok.com juxtaposing their current offline campaign with reaching a new generation.