Megan Camarena: Owner and Marketing Designer in Atascadero, CA

Build and maintain a print-on-demand storefront through Shopify and Printify and market through social media platforms such as Instagram, TikTok, Threads, Facebook, and Pinterest • Design and illustrate original designs using the Adobe Creative suite for use on merchandise -- mainly clothing and accessories • Plan, art direct, capture, and edit product photography and videos for use on website and social media • Other freelance design projects -- website design, logo projects, photo editing, social media management and more as projects arise

Produced consistent branding across a variety of media types for a vast range of clients including websites, interactive screens, social media posts, logos, vector illustration, presentations, icons, infographics, newsletters, emails, banners, posters, catalogs, packaging, and more • Led the UI design for multiple web and email projects and created component libraries and design templates • Developed stunning visuals by combining typography and color theory best practices on complex projects in a fast-paced environment • Mood boarded and art directed multiple photo/video shoots, project campaigns, and pitches • Worked in collaboration with cross-functional teams including Copy, Motion, Editing, 3D, and Production Studio to bring conceptual designs and multimedia to life within the approved project timeline while staying flexible and adaptable • Conceptualized and presented ideas while building styleframes, storyboards, and pitch decks for visual storytelling and data visualization • Completed retouching and compositing for thousands of photographs for digital and print use • Crafted innovative solutions to design challenges through all stages in the workflow from creative brief through to delivery • Provided mentorship to junior designers, improving their design skills & efficiency by teaching industry best practices with regular checkins

• Designed and developed a collection of pet accessories, masks, bags, custom vinyl designs, and other fabric materials • Crafted custom hand-lettered wooden signage for multiple events with glowing reviews from clients and guests alike • Designed visually compelling logos for multiple clients using the Adobe Suite • Managed an Etsy store with 4.9/5 stars and collaborated with Instagram ambassadors to market and sell products through Instagram

• Trained over 20 new employees on company policies and procedures • Provided exceptional customer service to dozens of customers daily, maintaining a high satisfaction rate • Demonstrated expertise in menu items by upselling specials and recommending popular items

• Built, designed, and maintained company website and EcoHero Club Website using WordPress • Designed press releases, resumes, sponsorship packets, business cards, posters, and other documents

• Led design of all marketing collateral (print and digital design) to get the word out to departments on campus as well as around the city • Contacted customers directly via email and telephone to gain new business