Michael Farr: Sales Account Manager in Carlsbad, CA

• Managing group accounts to maximize business potential • Negotiating group business that meets or exceeds hotel revenue goals • Negotiating contracts, ensuring that all pertinent aspects of solicitation and closing are complete and documented • Identifying new business that fits sales parameters • Consistently making prospecting calls • Aggressively pursuing new accounts on a weekly basis • Consistently booking repeat business • Developing long term business relationships • Making on-site and field presentations to prospective clients • Attending tradeshows • Consistently meeting or exceeding sales goals

I managed hotels and registration for large citywide events. Worked with all aspects of large-scale events from sales to operations. Some events were in excess of 30,000 attendees and over 50 hotels.