Michael Nomicos: Digital Brand Executive in Rancho Palos Verdes, CA

• Drive sales revenue by adding products and services to existing customer relationships. • Develop strategic social media campaigns to increase client revenue an average of 8% through brand optimization. • Perform ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve. • Supervise the promotion, pricing and product line plans for new products. • Increase sales revenue by 10% from new account acquisitions.

• Developed an app to implement customer retention • Budgeted and managed 5 million dollars • Created Customer Lifetime Value Model • Evaluated demographic data • Implemented Bass Model

• Developed cause marketing programs for “6 Millionth Move” milestone and “Movers for Military”, resulting in donations of more than $3M of moving services. • Created a new bonus incentive structure for movers/drivers which aligned with customer satisfaction. • Monitored payroll for 15+ employees.

• Established new accounts, increasing the number of company’s accounts by 8%. • Implemented a lean system for product distribution, cutting cost by 12%. • Increased inventory management efficiency of $50M+ accounts including QVC Inc. and Walmart.