Advertising Manager

Top Management

Responsible for managing cross-functional teams and agencies to execute integrated marketing campaigns for national limited-time offers and market tests that drive sales and brand equity.

* Partner with cross-functional teams in the development of the integrated communications brief and brief agency partners.
* Lead creative concept review with internal and external agencies to ensure campaigns elevate the brand, effectively communicate the product benefits and visually disrupt the category.
* Present creative concepts to internal stakeholders and seek alignment on go-to-market plan for TV, Radio, Digital, Social, and POP.
* Oversee production shoots for live action and food to ensure brand is positioned in the right way and food looks abundant and craveable.
* Lead day-to-day creative development to ensure messaging per channel is driving product awareness and sales.
* Evaluate campaign performance to inform future go-to-market plans.

Oversaw cross-functional teams, developed strategic POVs, SOWs and creative briefs, nurtured client relationships,
managed budgets, facilitated brainstorming sessions, conducted creative presentations and managed broad account
portfolio.

Signature Kitchen Suite
* Partnered with strategic team to develop brand promise, tagline, brand values and target to re-launch Signature Kitchen Suite as a challenger brand in the luxury appliance category.
* Increased YOY website traffic by 129% after successfully managing the integrated team that launched a new designed website.
* Launched the "True to Food" integrated campaign with a re-designed photography-rich website, docu-series, social media presence and dealer marketing support.
* Developed training processes and enhanced project trafficking process to educate team and eliminate mistakes.

Irvine Company Community Apartments
* Managed client relationships, budgets and project timelines for four large lease-up properties.
* Analyzed sales (lease-up) data on a monthly basis and adjusted marketing spend to meet KPI's.
* Developed, deployed and reported on 453 emails in 2015 targeting prospects and current residents.
Smile Brands Inc.
* Assisted in database segmentation to identify high-value patients and create look-a-like model.
* YOY DM response rate increased by 35% and ROI increased 25%.
* Omni-channel campaign increased DM + EM results by 10% MOM.

Hilton Garden Inn
* Identified client challenges and repositioned brand to focus on business travel vs. leisure travel.
* Executed integrated "Breathe" campaign (Television, Print and Digital) which increased REV PAR 5% YOY.

Management Supervisor

Managed client relationships, coordinated resources for strategic client projects and oversaw execution of work.

Tendril
* Managed energy efficiency pilot programs with budgets totaling more than $750K for four power organizations.
* Identified the target audience for each client and developed a comprehensive marketing plan utilizing secondary research and Mosaic segmentation.
* Oversaw $500K conference annual budget and managed creative development including collateral, direct mail, demonstrations, website and email.
* Organized cross-functional teams to develop company booth and execute conference logistics.
* Repositioned the Tendril brand with new tagline and product names, increasing unique website hits by 28%.

HP
* Launched the HP "Declare Your Passion" mobile tour for the new HP Pavilion dV6 Artist Edition Laptop.
* Managed mobile marketing agency, creative and client relationships for the duration of the mobile tour.
* Exceeded You Tube video submission goal by 33%.
* Increased sales by 25% for targeted Best Buy stores in two markets with the HP Hispanic back-to-school campaign.

Account Director

Corinthian Colleges Inc.
* Managed day-to-day client contact and $30M yearly budget which included broadcast, print, radio and digital.
* Supervised Account Executives and multiple Account Coordinators for 14 regional schools in Los Angeles, San Diego, Sacramento, Fresno and Bakersfield.
* Tracked and analyzed direct response results and reported analysis internally and externally.
* Prepared creative briefs and provided direction to creative team.
* Implemented tracking system and improved market performance by over 25% more than three months.

Senior Account Executive for Kaplan Higher Education

LA Cable Co-op, Kwikset, Price Pfister
* Provided account management support for creative production and new business development.
* Researched and analyzed competitors and competitive markets to help clients gain an edge in the marketplace.

Account Associate for Pacsun

Find out detailed information about Michelle Prieve, Advertising Manager 

Michelle Prieve: Advertising Manager

Michelle Prieve

Taco Bell

DGWB/AMUSEMENT PARK

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Pepperdine University