Michelle Vandermerwe: Snr Marketing Director in Aliso Viejo, CA

Michelle Vandermerwe

Snr Marketing Director
Aliso Viejo | United States
Skills

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Interests

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Industries
Fashion
Summary
Activity
Projects

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Work experience
Image Bluefly.com

Bluefly.com

Snr Marketing Director | 02/2014 - Current

Responsible for all aspects of Online and Offline Marketing Strategies, focusing on the four pillars of Awareness, Acquisition, Retention and Community & Brand Management. Manage $7.5MM+ marketing budget with strong focus on CPA targets achieving +50% growth in Affiliate and SEM programs. Implementation of holistic marketing reporting dashboards for Management review. PR and Influencer programs achieving multiple value ad placements with key channels. Manage a team of 7, including 3 direct reports and subordinates
Image Rakuten.com Formerly Buy.com

Rakuten.com Formerly Buy.com

Marketing Director | 10/2006 - 01/2014

Responsible for all aspects of Digital Marketing Strategies with strong focus on Customer Acquisition vehicles, including SEM, Google Shopping, CSE and Datafeed Management, Display Marketing and Retargeting campaigns. Manage $10MM+ marketing budget with strong focus on net profit and bottom line contribution while maintaining triple digit growth in customer acquisition specifically in search and Google Shopping (PLA’s). Manage a team of 2 direct reports and guide in-direct reports
Image Best Buy

Best Buy

Marketing Manager | 12/2004 - 10/2006

Manage the direct response marketing channels, encompassing Portals, SEM/SEO, Paid Inclusion, Affiliates and CSE’s with three direct reports and 2 guide in creative reports.
Image Office Depot

Office Depot

Marketing Analyst | 08/2002 - 11/2004

Manage the online direct response marketing channels, reporting directly to EVP of E-Commerce.
Education history
Image Montgomery College

Montgomery College

Certificate in Web Design and HTML | 2000 - 2001

Image University of California

University of California

Business Degree Majoring in Marketing, in progress | 2010 - Present

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1501 Lincoln Blvd.#1014 Venice, CA. 90291