Mukhethwa Nyase: Head of Retail

Sales Expert Heading the entire retail operations for VBETSA Africa t/a BET.co.za, Marketing Strategy Expert reporting directly to the COO for retail & CEO for Online gaming. Business Development Expert Responsibilities: Customer Relationship • Develop customer retention strategies & build relationships with Management Expert clients and gambling regulators. Customer Products Experienced • Convert retail clients into Online gaming. Business Acumen Experienced • Develop policies and Internal control procedures. Microsoft Office Experienced • Develop competitor analysis formats & execute them. Communication Skills Expert ? Develop the retail vision, budgets, strategies, operational plan, and Computer Skills Expert present to shareholders for approvals. Leadership Skills Expert ? Execute operational strategies for Online & Retail(Brick & Mortar) ? Research strategic areas, open branches and oversee shop designs Hobbies of such branches Soccer, Travelling, Bunjee ? liaise with regulators, government, municipal management, Jumping. landlords & community leaders ? Manage Regional managers, branch supervisors/managers, Languages Marketing teams, branch Auditors, and the support teams. English Highly proficient ? Manage relationships between Customer Service teams & Retail Tshivenda Native speaker Branch teams. Sepedi Highly proficient ? Travel across the country for branch visits. Zulu Very good command ? Responsible for over 100 team members. Setswana Very good command ? Oversee, recruitment, payroll, & approve salaries. ? Directly responsible for stakes(sales) & Gross gaming revenue results. ? Driving sales, marketing, and creating awareness. ? Approve CSI & Sponsorship projects. ? Manage KPI's & drive efficiency

Reporting to the National Operations Manager. • I looked after the mobile & Online division for Hollywood sportsbooks in the inland region(Gauteng, Limpopo, North West, Mpumalanga, Free State). • Managed a team of over 45 people composed of Team Leaders, Area Managers, Marketing Assistant, Admin Support and Mobile Clerks. • A total of 11 Branches and in partnership with 17 Boxer Stores, A Spar, Saverite, and other retailers. I was responsible for the Gross Gaming Revenue(GGR), Top-up voucher Sales and online stakes for the region. • Developed Marketing and Customer retention strategies & execution plans. • Managed VIP customer relationships.

Responsible for planning and developing strategies to market and sell SAB brands and executing those strategies at a higher level of key accounts. • Over 50 customers in my trade, which I called on weekly. Using the in-trade execution guidelines I actioned my KPI's from as small issues as attending customer queries with attention to detail to archiving the goals of SAB using tools put by the company like ensuring the availability of our brands in all classes of trade, winning market share, space as well as promo implementations for various customers. • Enforcing customer retention as well as return to issues(RTI)and most importantly getting the sales volume. • Reaching the targets set by the Company. I added great value to both the company and our customers.