Patrick Walsh: Performance Media Manager in Detroit, MI

• Act as the central role for digital campaigns to monitor the day-to-day performance, manage campaign adjustments and collaborate with internal and external parties to ensure we are creating value for our clients • Create client facing reporting and provide strategic recommendations that will help clients achieve their objectives • Assist sales reps and client strategy team in planning for upcoming quarters along with strategizing to meet specific business needs

• Trained new team members on department processes and tools used to manage digital campaigns • Developed and implemented site tracking strategies by working with web development and client to record conversion goals • Performed all functions of Associate while taking the lead on larger accounts such as E-Trade, Vans and FOX

• Activated and managed campaigns in third-party ad servers such as doubleclick to deliver client digital advertising media and exceed campaign goals • Communicated campaign objectives developed with planning and account teams to outside publishers and programmatic partners • Worked in remote and team environments while ensuring objectives are aligned and results are being delivered • Handled troubleshooting concerns with digital campaigns, reporting, and creative issues between internal and external parties

• Organized marketing campaign and generated written and digital content such as interviews, blog posts, and social media • Was responsible for handling social accounts to schedule postings and promote interactions • Evaluated social media data and traffic to optimize social campaigns and drive engagement with the Music Brackets brand • Participated in on and off site media creation using audio and video equipment to develop content for the brand

• Analyzed website performance using tracking such as Google Analytics and presented a variety of web based statistics in an easy to understand format • Supported Engagement team in developing mass email marketing campaigns using content manager tools such as imodules • Studied social media data and trends to help maximize performance of social campaigns

• Solely handled revenue centers in various park locations; Gatehouse, Boathouse, Concession Stand • Communicated with park patrons and co-workers to provide excellent service and assistance • Assisted with general park maintenance in a teamwork environment

• Gained knowledge of techniques and equipment for preparing and producing food for consumption, including storage and handling techniques • Worked in a team based environment to delegate tasks such as food preparation, cleaning, and direct customer interaction • Communicated directly with customers orders on food line and handling cash register operations

• Provided the upmost hospitality to VIP patrons and artists with check-in and general event satisfaction • Participated with stage production team on facilitating different artist acts, along with setup and teardown of different equipment • Gained valuable networking skills from fellow workers in the industry

• Put on multiple, large crowd events including 2012 US Senior Open • Prepared and served banquet rooms for private parties, wedding receptions, and golf outings • Provided excellent customer service to the public including customer needs assessments, meeting professional quality standards for services, and evaluation of customer’s satisfaction • Developed leadership by training of new employees in a fast-paced, professional environment