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paul baclawski: Marketing and Sales Executive in Lake Forest, California

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paul baclawski

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Marketing and Sales Executive
Lake Forest | US
Skills
  • Floor Management
  • Marketing Event Planning
  • Team Building
  • Direct Sales
  • Business Strategy
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Interests

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HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
Projects

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Work experience
Image Dreamstyle Remodeling

Dreamstyle Remodeling

Field Marketing Manager | 12/2024 - Current

Image Renewal by Andersen

Renewal by Andersen

Events and Retail Marketing Manager | 05/2023 - 10/2024

• Increased bookings by 30% for Orange County, Riverside, and San Bernadino territory. • Generated 20% increase in sales leads with a 15% increase in close rate. • Created cross functional sales training with General Manager and Sales Leads • Hire, train, and manage a team of 30 plus field reps. • Create quarterly and annual sales and marketing forecasts with KPI’s and ROI goals.
Image US Continental Marketing Inc

US Continental Marketing Inc

Senior Vice President Sales and Marketng | 09/2022 - 01/2023

Image Sneaker LAB

Sneaker LAB

Director North America | 12/2019 - 05/2022

Image Sneaker LAB

Sneaker LAB

Director of Marketing | 02/2018 - 12/2019

Image Nice Kicks Holdings / Shoe Biz Retail

Nice Kicks Holdings / Shoe Biz Retail

Director of Marketing / VP Purchasing | 11/2015 - 08/2017

Responsible for marketing, social media, brand positioning, collaborations, purchasing, vendor relationships, events, location activation, community outreach, and marketing spend for Nice Kicks and Shoe Biz/Anthem.
Image PickYourShoes.com

PickYourShoes.com

Chief Brand Officer | 06/2010 - 11/2015

Responsibilities included: Brand marketing, buying for footwear, apparel, accessories, and collectibles, event marketing(Comic Con SD, Anime Expo, etc.), location activation, brand relations, collaboration management(footwear, apparel ,accessories, and collectibles), design support, marketing spend, media relations, community outreach, social media strategy, brand positioning, and vendor relationships.
Image BAIT

BAIT

Chief Marketing Officer | 01/2014 - 11/2015

Co founder. Responsibilities included: Brand marketing, buying for footwear, apparel, accessories, and collectibles, event marketing(Comic Con SD, Anime Expo, etc.), location activation, brand relations, collaboration management(footwear, apparel ,accessories, and collectibles), design support, marketing spend, media relations, community outreach, social media strategy, brand positioning, new store locations, new store openings,and vendor relationships.
Image Shiekh Shoes

Shiekh Shoes

VP of Marketing | 02/2013 - 12/2013

Responsibilities included: Brand marketing, location activation, brand relations, marketing spend, media relations, community outreach, social media strategy, brand positioning, retail merchandising, visual merchandising, new store openings, and vendor relationships. In charge of Shiekh Shoes community center efforts in Compton CA.
Image Reebok

Reebok

Select Sales Manager | 09/1994 - 03/2011

Customer Service Team lead, account marketing, Retail Marketing Manager, Retail Merchandiser, Key account marketing manager, Key account sales manager, Leading edge marketing manager, Leading edge sales manager, and Field rep marketing manager.
Education history

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1501 Lincoln Blvd.#1014 Venice, CA. 90291